In May 2026, Amplitude took over the Statsig platform. The engineers who built it are staying at OpenAI. Anyone signing with Statsig now is getting a product that its original team no longer maintains.
At Optimizely, experimentation is our entire business. Our engineering team is intact and we pair testing with personalization, CMS, and commerce on an enterprise platform where your success is the only priority.
OpenAI acquired Statsig in September 2025 for $1.1 billion and brought the entire team in-house. Vijaye Raji became CTO of Applications.
Now, in May 2026, Amplitude announced it was taking over the Statsig brand, platform, and customer base. The team stayed at OpenAI.
Here's what it means for you:
When the product breaks, the people who understand it work somewhere else.
Amplitude tried building its own warehouse-native experimentation before this and walked away from it. Now it owns someone else's version without the people who built it.
Amplitude has to absorb a product they didn't build. Expect development to stall while they figure out how the pieces fit together.
Amplitude had its own before this. One of them may get shut down over time.
Amplitude will spend the next several quarters figuring out how to absorb a product it did not build. Your experimentation program sits behind that work.
At Optimizely, instead of retrofitting analytics onto an experimentation tool, we built warehouse-native architecture from the ground up with experimentation, analytics, and AI designed to work together as one platform. Our team shipped 500+ improvements last year. AI features ship every month.
What you get is an AI-powered optimization platform:
Clear roadmap, not subject to acquisition shifts
Experimentation, personalization, content, commerce, and analytics in one place.
Built for product, marketing, engineering, and data teams.
1,000+ customers running millions of experiments over more than a decade.
Are you willing to risk your entire experimentation program on a company whose leadership has just been realigned?
Here are 6 reasons to choose Optimizely over Statsig + Amplitude:
Capability | Optimizely | Statsig |
Zero flicker, no slowdown | The most performant way to deliver variations with zero latency with Edge Delivery | Performance limitations can cause slower load times |
Experimentation analytics | Connect user behavior to business outcomes directly in your warehouse, so you can finally prove what's working and accelerate growth | Warehouse-native but requires technical expertise; limited self-service capabilities for non-engineering teams |
Modern editor | Our WYSIWYG editor is compatible with the latest JS frameworks. 1,000+ customers running millions of experiments over a decade | Requires custom coding for most variations; no visual editor for non-developers |
Innovation at core | 500+ features released last year. AI features are updated every month. | Amplitude is now maintaining two experimentation platforms with the team that built one of them at OpenAI. Innovation pace depends on integration work that has not started. |
AI | Agents for variation generation, ideation, planning, and results summaries. Stop waiting for devs. | Basic copilot assistance for hypothesis generation and experiment summaries |
Pricing | Trusted long-term provider with consistent investment in enterprise success | With two experimentation products to maintain and a major integration underway, pricing is one of many open questions for customer |
