Meet the Agent: Email Content Translation

Sep 16, 2026

Your email might be perfect in English. But will it still work in another language?

Let's Set the Scene

You’ve finished your newsletter in English. Now, it’s time to send it to other markets. But translating the whole email into different languages is more work than you expected.

It’s not just about translating the subject line, preview text, and image alt-text. You also need to translate the entire body copy and make sure everything still sounds like your brand. That’s a lot of content to translate, review, and get right for every language and market.

So, how do you get it all done without the hassle?

Let's unwrap the situation:

1

The Problem: Translating an entire email takes time. You have to translate every element, keep your brand voice consistent, and make sure nothing gets lost along the way.

2

The Agent: @email_content_translation

3

Solution: Pick your target language and let the agent handle the translation. No copy-pasting or tool-hopping required. 

Picture this

When a Translation Takes a Wrong Turn

Tom has his newsletter ready to go. The only catch? He needs it in both English and Italian.

The English subject line? “Meet our new Tonic Water, now in three flavors!”

Tom quickly translates it word for word:“Scopri la nostra nuova Tonic Water, ora in tre gusti!”

Looks fine, right? Not quite. In Italian, “il water” is slang for the toilet. Suddenly, Tom’s refreshing new drink sounds a lot less refreshing.

Readers might mistake the email for something else and ignore it before they even open it.

Now Tom is questioning everything. What about the preview text, body copy, and banner alt-text?

That’s where the @email_content_translation agent comes in. Tom uses the agent in Mark Chat, selects his email, and requests an Italian translation.

It retrieves the entire email from Campaign and translates the subject line, preview text, body copy, and image alt-text in one go.

It then displays the original and translation side by side in one canvas.

No copy-pasting. No tool-hopping. No details left behind. Just a complete translation Tom can trust and an Italian campaign ready to send.

Meet the Agent

@email_content_translation takes the hassle out of translating your emails. It translates your full email in Optimizely Campaign, including the body, subject line, preview text, and image alt-text. Simply choose your target language, and the agent takes care of the rest. Then, it puts the original and translated versions side-by-side in a canvas, so you can review everything in one place. 

The idea behind it: It’s important to translate every part of your email consistently. That way, you can reach more markets faster, keep your brand voice intact, and avoid mistakes or missing details along the way.

How to try it: Just type @email_content_translation in your Mark Chat, choose an email, pick your target language, and let the magic happen. 

Want to learn more about this agent?

Find everything you need to know, including an overview of its capabilities and how to get the most out of it.

Why it matters

76%

of online shoppers prefer to buy in their native language.

ConevyThis

82%

more opens when emails are written in the recipient’s native language.

Mailmend

2x

higher click-through rates when emails are properly translated.

Mailmend

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