GMHBA, a nonprofit organization, faced challenges with managing multiple separate websites and outdated systems. In our 'Customer Confiidential' series, Caghan Emirzade, Digital Product Manager at GMHBA and Optimizely's Customer Success Manager, Tarik Antunes, discuss that by adopting Optimizely, GMHBA were able to streamline their operations, consolidating both brands into a unified platform. The move to Optimizely Content Mangement System allowed the marketing team to independently manage content, significantly improving content delivery and efficiency. They also began using Optimizely Web Experimentation to better understand customer needs. Looking forward, GMHBA plans to continue leveraging new Optimizely features to further enhance its digital strategy and customer experience.
GMHBA’s digital transformation journey with Optimizely
GMHBA struggled with multiple separate websites. With Optimizely, they streamlined their operations, consolidating both brands into a unified platform.
Caghan's Role at GMHBA
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Streamlining digital experiences with Optimizely
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GMHBA increases content efficiency with Optimizely CMS
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Enhanced customer experience with faster content updates and tailored testing
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GMHBA is excited for Optimizely's other features and capabilities
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Good advice on how to start a digital transformation journey
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Conclusion
GMHBA’s digital transformation with Optimizely has streamlined operations, empowered teams, and enhanced customer engagement. By consolidating their websites onto a unified platform, they have gained efficiency, agility, and the ability to deliver a more seamless user experience. With Optimizely’s Content Management System, the marketing team can now independently manage content, reducing reliance on IT and accelerating content updates. Additionally, Optimizely Web Experimentation has allowed GMHBA to refine its digital strategy based on real user insights.
Looking ahead, GMHBA is committed to further innovation, planning to adopt additional Optimizely capabilities like Feature Experimentation and Digital Asset Management (DAM) to optimize operations and customer interactions. Their journey highlights the power of the right technology and strategic partnerships in driving digital success.