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  1. Field Notes
  2. Guide
  3. AI use case discovery tem...
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Jun 15, 2026

From busy work to breakthroughs: Finding AI use cases

The highest-value AI use cases aren’t new. They’re already sitting inside your workflows. In the work that’s slow, manual, or quietly breaking. This template helps you find them.

AIMarketing

A simple framework that actually works

The template walks you through three steps:

1

Map your workflow 

Capture what actually happens today - not the ideal version.

2

Find the friction 

Spot where work is slow, inconsistent, or overly manual.

Download the full template here

3

Get to the root cause 

Turn symptoms into a clear problem statement you can solve.

That problem statement becomes the foundation for your next AI agent.

"The kiss of death for enterprise value is throwing AI at poorly defined problems."

Julia Maguire, Integrated Marketing & AI Innovation Director, Optimizely

 
 
 

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