Camp Opticon is built around experiences. Like any good trail system, each one takes you somewhere different.
Choose your adventure
The Trailhead
Where customers show how they made a decision and executed it.
The Bonfire
A peer exchange, with the room working through the question together.
The Outpost
Get a strong, evidence-backed point of view that challenges conventional thinking.
Tent Talks
Deliver one provocative idea quickly and invite the audience to take a position.
Agent Lodge
Where attendees watch agents get built live, straight from our playbook.
Session highlight based on your interests
DAY 1
Mon, August 31
08:00 AM - 06:30 PM
New York check in: collect your badge before heading to base camp.
09:00 AM - 04:00 PM
Dedicated sessions for Optimizely Most Valued Partners and Customer Advisory Board members.
Invitation only
12:00 PM - 04:00 PM
Dedicated session for Optimizely partners.
Open to Optimizely Partners only
04:00 PM - 06:00 PM
Open to all Opticon registrants
Swing by, check into camp, grab your badge and get to know your fellow campers over a drink or two. Best way to hit the ground running tomorrow.
DAY 2
Tue, September 1
07:30 AM - 07:00 PM
New York check in: collect your badge before heading to base camp.
07:40 AM - 08:45 AM
Fuel up, find your people, claim your swag. Camp Opticon 2026 starts now.
08:00 AM - 08:15 AM
Rapid Roadmaps
See how AI agents can help you plan, create, and ship content at scale — cutting production time without cutting quality control.
Rob DriscollOptimizely
08:20 AM - 08:35 AM
Rapid Roadmaps
Where feature flagging and rollout decisions are headed: agents that test, learn, and adjust in real time.
Sathya NarayananOptimizely
08:45 AM - 10:30 AM
Camp Opticon opens with real talk, big news, and a love letter to marketing.
Alex AtzbergerOptimizely
Lauren BoymanKPMG
Alicia TillmanDelta Airlines & SAP
10:30 AM - 11:15 AM
Break time, campers. Explore Base Camp, meet sponsors, see Optimizely demos, and refuel.
10:45 AM - 11:00 AM
Rapid Roadmaps
The foundation: how Optimizely's agent platform will connect and power every agentic capability across the suite.
NB
Nikita BokilOptimizely
11:15 AM - 11:30 AM
Tent Talks
The case for proportional intelligence.
NB
Nikita BokilOptimizely
11:15 AM - 11:45 AM
Choose your adventure
Trailhead
Marketing teams are under pressure to create more content, support new AI search experiences, and do it all without adding more resources. Quinnipiac
JS
Jonathan SawitskyQuinnipiac University
Lisa ScrofaniQuinnipiac University
Doug YoderVerndale
Agent Lodge
We built them with our marketers to support them. Learn how.
AS
Amit ShimshiOptimizely
Ali HartOptimizely
Outpost
The agentic stack is already built. Watch it live.
AS
Adam SeabridgeSoftServe Systems
Bonfire
AI creates abundance. Human judgment creates value.
JD
Julianne DeVincenzoOptimizely
CG
Chuck GahunForrester
11:35 AM - 11:50 PM
Tent Talks
Everyone's obsessed with the agent. That's the easy part.
LR
Lindsey RogersValtech
RM
Ritu MadanValtech
11:55 AM - 12:10 PM
Tent Talks
Every CMO has AI pilots. Almost none have an AI org.
GB
Georgi BilyukovSoftServe
12:00 PM - 12:30 PM
Choose your adventure
Outpost
AI transformation for marketers, compliance built in.
MV
Mike VallottonSagepathReply
Agent Lodge
We built the agent for our own accounts. See how.
Michiel DorjeeOptimizely
Ricki LawalOptimizely
Trailhead
What a major credit union, did before the build.
AB
Amy BettyHorizontal Digital
Bonfire
The marketing playbook is breaking. Here's why.
Seth BesmertnikConductor
Anna PleshakovaOptimizely
12:15 PM - 12:30 PM
Tent Talks
Why nobody wants to be called a marketer.
GH
Greg HeinzOptimizely
AH
Audrey HungermanOptimizely
12:30 PM - 02:00 PM
Hit the trail to Base Camp - fuel up, see Optimizely demos, meet sponsors, and catch a tent talk.
12:45 PM - 01:00 PM
Rapid Roadmaps
Where content management is going: agents handling the busywork — structuring, tagging, publishing — so your team can focus on strategy.
Anna PleshakovaOptimizely
01:05 PM - 01:20 PM
Rapid Roadmaps
The next phase of experimentation: agents that surface hypotheses, launch tests, and act on results, continuously.
Britt HallOptimizely
01:25 PM - 01:40 PM
Rapid Roadmaps
The foundation: how Optimizely's agent platform will connect and power every agentic capability across the suite.
Lauren HammarstedtOptimizely
02:00 PM - 02:15 PM
Tent Talks
AI's best output isn't content. It's capacity.
AM
Arnold MacauleyNansen
MF
Mark FagianoRoad Scholar
02:00 PM - 02:30 PM
Choose your adventure
Bonfire
The real blocker to AI transformation isn't the tech.
Tara CoreyOptimizely
Trey BiggsFirst Citizens Bank
IC
Isabelle CosteFirst Citizens Bank
Trailhead
The operational blind spots costing more than you think.
SF
Steve FarrOneMagnify
LP
Lala PahadsinghOneMagnify
MM
Marco MazzoniDovetail Furniture
Agent Lodge
We closed our own visibility gap. Learn how to repeat it.
FM
Francesco MontesantoOptimizely
Anna PleshakovaOptimizely
Outpost
What does winning look like when AI changes the rules?
Peter Ten EyckOptimizely
02:20 PM - 02:35 PM
Tent Talks
The one AEO lever most marketing teams overlook: accessibility.
JJ
Jen JonesSiteimprove
02:40 PM - 02:55 PM
Tent Talks
Demystifying AI's real cost and ROI for marketer.
02:45 PM - 03:15 PM
Choose your adventure
Bonfire
Where experimentation leaders are needed even more now as AI takes on the testing workload.
LB
Lauren BrennanOptimizely
DH
Dan HochstaetterSonic Automotive
BB
Barbara BonfimLevi's
Outpost
What your team looks like in control of marketing outcomes.
Alex HarrisPerficient
LH
Lisa HunterPerficient
Agent Lodge
Experience how always-on testing works, live.
Britt HallOptimizely
Michiel DorjeeOptimizely
Trailhead
The scaffolding that turns pilots into programs.
03:00 PM - 03:15 PM
Tent Talks
When personalization stops choosing and starts composing.
Mark WakelinOptimizely
03:15 PM - 04:00 PM
Basecamp rest stop: compare roadmaps before the final ascent
03:30 PM - 03:45 PM
Rapid Roadmaps
Where Commerce is heading: making your storefront searchable for agentic shoppers plus AI agents to streamline your operations.
Cory LiebgottOptimizely
04:00 PM - 05:30 PM
The fire's still going with awards, sharp thinking, and a call to matter more.
05:30 PM - 07:00 PM
Basecamp fires are lit. Gather round for music, drinks, and good company.
Join us at
