Camp Opticon is built around experiences. Like any good trail system, each one takes you somewhere different.
Choose your adventure
The Trailhead
Where customers show how they made a decision and executed it.
The Bonfire
A peer exchange, with the room working through the question together.
The Outpost
Get a strong, evidence-backed point of view that challenges conventional thinking.
Tent Talks
Deliver one provocative idea quickly and invite the audience to take a position.
Agent Lodge
Where attendees watch agents get built live, straight from our playbook.
Session highlight based on your interests
DAY 1
Mon, October 12
08:00 AM - 04:00 PM
Dedicated sessions for Optimizely Most Valued Partners and Customer Advisory Board members.
Invitation only
08:00 AM - 04:00 PM
Dedicated session for Optimizely partners.
Open to Optimizely Partners only
08:00 AM - 06:00 PM
Early birds, get the worm. Join us for breakfast and early registration. Pick up your swag and tick one thing off the list already.
04:00 PM - 06:00 PM
Open to all Opticon registrants
Swing by, check into camp, grab your badge and get to know your fellow campers over a drink or two. Best way to hit
DAY 2
Tue, October 13
07:30 AM - 08:45 AM
Fuel up, find your people, claim your swag. Camp Opticon 2026 starts now.
07:30 AM - 07:00 PM
London check in: collect your badge before heading to base camp.
08:00 AM - 08:15 AM
Rapid Roadmaps
See how AI agents can help you plan, create, and ship content at scale - cutting production time without cutting quality control.
Rob DriscollOptimizely
08:20 AM - 08:35 AM
Rapid Roadmaps
Where feature flagging and rollout decisions are headed: agents that test, learn, and adjust in real time.
Sathya NarayananOptimizely
08:45 AM - 10:30 AM
Camp Opticon opens with bold ideas, big news, and a challenge to be braver about what comes next.
Alex AtzbergerOptimizely
Cate LocheadBentley
Anthony Ben SadounASOS
10:30 AM - 11:15 AM
Break time, campers.
10:45 AM - 11:00 AM
Rapid Roadmaps
The foundation: how Optimizely's agent platform will connect and power every agentic capability across the suite.
MC
Mona ChenOptimizely
11:15 AM - 11:30 AM
Tent Talks
Overthinking isn't just a human problem.
Nikita BokilOptimizely
11:15 AM - 11:45 AM
Choose your adventure
Bonfire
The real blocker to AI transformation isn't the tech.
Tara CoreyOptimizely
Agent Lodge
We built them with our marketers to support them. Learn how.
Amit ShimshiOptimizely
Ali HartOptimizely
Trailhead
Global insurer Sompo & UNRVLD share AI adoption learnings.
Tom DoughertyUNRVLD
Stefan StojadinovicSompo
11:35 AM - 11:50 AM
Tent Talks
The content foundation that has to change before agentic CX becomes real.
12:00 PM - 12:15 PM
Tent Talks
When personalization stops choosing and starts composing.
Mark WakelinOptimizely
12:00 PM - 12:30 PM
Choose your adventure
Bonfire
Where experimentation leaders are needed even more now as AI takes on the testing workload.
Lauren BrennanOptimizely
Josh HoltOptimizely
GB
Glenda BalekjianKLM
Outpost
How Huel, Pets & Spire Healthcare are rethinking AI journeys
Ollie ScheersHuel
James WhiteSpire Healthcare
Alistair LeachPets at Home
Agent Lodge
We built the agent for our own accounts. See how.
LP
Laura Pérez RiauOptimizely
Julia MaguireOptimizely
Trailhead
Design a North Star digital experience that works for human customers and AI agents across content, data and technology.
RS
Rosie StanoColumbus
12:20 PM - 12:35 PM
Tent Talks
Your catalog is invisible to the agents shopping now.
Shahrukh Ikhtear
12:30 PM - 01:45 PM
Hit the trail to Basecamp
12:50 PM - 01:05 PM
Rapid Roadmaps
Where content management is going: agents handling the busywork — structuring, tagging, publishing — so your team can focus on strategy.
TB
Tom BramleyOptimizely
01:15 PM - 01:30 PM
Rapid Roadmaps
The next phase of experimentation: agents that surface hypotheses, launch tests, and act on results, continuously.
Sathya NarayananOptimizely
01:45 PM - 03:15 PM
Customer stories, courageous leadership, and a practical look at what it takes to lead through AI.
Allison SkidmoreOptimizely
Tom JacksonNews UK
Sherilyn ShackellThe Marketing Academy
03:15 PM - 04:00 PM
Basecamp rest stop.
03:20 PM - 03:35 PM
Rapid Roadmaps
The foundation: how Optimizely's agent platform will connect and power every agentic capability across the suite. (Note: Repeat of earlier session)
MC
Mona ChenOptimizely
03:40 PM - 03:55 PM
Rapid Roadmaps
Where Commerce is heading: making your storefront searchable for agentic shoppers plus AI agents to streamline your operations.
Shahrukh Ikhtear
04:00 PM - 04:15 PM
Tent Talks
The bottleneck to AI ROI was never the technology.
Ricki LawalOptimizely
04:00 PM - 04:30 PM
Choose your adventure
Trailhead
Tools on islands, brilliant POCs that never scale, teams that freeze: transformation starts with our Empathy First Framework, and runs on Opal.
Outpost
Over-personalisation is a trust killer. Restraint is what wins.
SO
Skye O'LearyMSQ DX
Bonfire
AI creates abundance. Human judgment creates value.
Julianne DeVincenzoOptimizely
Agent Lodge
We closed our own visibility gap. Learn how to repeat it.
Francesco MontesantoOptimizely
TB
Tom BramleyOptimizely
04:45 PM - 05:00 PM
Tent Talks
What does winning look like when AI changes the rules?
Peter Ten EyckOptimizely
04:45 PM - 05:15 PM
Choose your adventure
Trailhead
How to successfully integrate and manage AI agents at scale.
EH
Erik Hermansson OlsonComprend
Agent Lodge
Experience how always-on testing works, live.
Michiel DorjeeOptimizely
DD
Dejan DragusinOptimizely
Outpost
Mark argues the human is finished. Can he be proved wrong?
MW
Mark WellendNiteco
Bonfire
The marketing playbook is breaking. Here's why.
TB
Tom BramleyOptimizely
05:05 PM - 05:20 PM
Tent Talks
The conversion happened on the last click. The decision happened everywhere else.
Sathya NarayananOptimizely
05:15 PM - 07:00 PM
Basecamp fires are lit. Gather round for music, drinks, and good company.
