21 October 2026
Online
What's on site
Go on. Explore the great digital outdoors.
One big day that'll change how you think about digital. Keynote drops, hands-on sessions, smart people saying the quiet part out loud. All on the docket. You're in for a ride.
Get down
The whole download on what's coming up for agentic digital experiences, straight from the people with their boots on the ground.
And dirty
Pick you path. Dig deep into agentic AI, agentic CMS, and agentic experimentation. And leave knowing exactly how to make them work for you.
Up close
Get your hands on Optimizely. Live demos. Real workshops. Enough inspirations to keep you going long after you head home.
And personal
Meet the experience-makers you've been following. Swap stories, challenge views, leave with friends in high places.
Agenda
What's waiting on the trail
The best trail systems don't take everyone to the same place. Camp Opticon Online is built the same way with multiple tracks, each designed for a different kind of explorer. You will get to explore the terrain that fits where you are and leave with more than you came with.
Wed, 21 October
Pre-show
Doors open early. Julianne DeVincenzo kicks off with guests and a look at what is coming down the trail.
Julianne DeVincenzoOptimizely
Opening keynote
Optimizely CEO Alex Atzberger argues that the brands pulling ahead are the ones who've figured out exactly where humans belong in the loop, and where AI should take the wheel.
Alex AtzbergerOptimizely
Campfire Conversations
Throughout the broadcast, host Julianne DeVincenzo is joined by special guests around the campfire, talking through the ideas as they land.
Julianne DeVincenzoOptimizely
Product Keynote: One platform. Three trails.
For a decade marketers collected tools. The next decade is about what they actually ship.
Shafqat IslamOptimizely
Kevin LiOptimizely
Lauren Hammerstedt
Michiel DorjeeOptimizely
Nazanin RamezaniOptimizely
A Love Letter to Marketing
After 25+ years leading marketing for the world's most recognized brands, Alicia Tillman makes the case that creativity, emotion, and human connection are still marketing's greatest competitive edge.
Alicia Tillman
Murder in Marketing
Julianne DeVincenzo and Dan Reid bring Murder in Marketing to Opticon for an exclusive trailer screening.
Julianne DeVincenzoOptimizely
Dan ReidOptimizely
Customer keynote: Bain & Company
Bain's CMO Erika Serow on why modernizing marketing meant confronting behavior change and workflow redesign before the technology.
Erika SerowBain
AI panel
What's changing fastest, what's overhyped, and who is about to be proven wrong.
Wei ZhengConductor
Alex DavidG2
Suzy DavidkhanianEMARKETER
Luminary keynote
Seth Godin has spent 30 years asking one question: what does it mean to do work that matters? In this keynote, he brings that question into the age of AI — and flips it. The machines were always going to do the repetitive work. The real question is: what are you going to do with the time they give back?
Seth Godin
Sign off
One last stop before the trail ends.
Julianne DeVincenzoOptimizely
Get your pass
Travel and accommodations
How to get to Opticon Online
Travel tips for every leg of your trip
Move fast, learn faster
Where:
Wherever you have Wi-Fi, a screen, and a sense of adventure.
When:
21 October 2026
Travel
Directions: Head to your inbox, look for your event access link, and click "Join Event." If you hit traffic, try refreshing your browser.
Estimated travel time:
About 3 seconds
Parking: Unlimited
Jet lag: None
Essentials
Bring your curiosity, your toughest questions, and a strong Wi-Fi signal. We'll provide the inspiration.