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Brand vs. demand: where should your money go?

Video
Sep 28, 2026

Optimizely's SVP of marketing joins guest speaker, Forrester's Nikhil Lai, on where to invest as AI search becomes your biggest referral source.

AIB2BContent management...
Tara Corey
SVP, MarketingOptimizely
Nikhil Lai
Principal AnalystForrester

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