At a glance

  • Optimizely Implementation: Simpson Strong-Tie seamlessly integrated Optimizely in May 2022 to enhance personalization on its B2B e-commerce website, targeting increased incremental revenue
  • Tech Integration: Leveraging their CRM (Salesforce) and external PIM and DAM, Simpson Strong-Tie kickstarted Optimizely's AI with their data, creating a composable commerce solution for quick, plug-and-play implementation
  • Tangible Results: Since adopting Optimizely, Simpson Strong-Tie has witnessed significant business benefits, including a monthly average of $100,000 in sales and an impressive 18% lift in unit sales during a new product launch campaign.

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