You've been here before — the difference now is what AI agents can do for Wayfair's program.
FOR WAYFAIR - FREE 1:1 SESSION - LIMITED SPOTS
A lot has changedSee what Wayfair's program can do now
60 minutes, no pitch: your AI fitness score, an agent shortlist built around Wayfair's search, checkout, and recommendations journeys, and a training plan your team can start executing right away.
50+ programs benchmarked - Free - No pitch
A plan, not a pep talk.
This isn't a generic AI intro. In 45–60 minutes, we map how Wayfair's experimentation practice runs today — search relevance, checkout, and product recommendations — and tell you exactly which agents move those metrics fastest.
1
Your AI maturity score
We score Wayfair's program across five dimensions — AI awareness, executive buy-in, tool adoption, process integration, and agent deployment readiness — and benchmark you against the top retail experimentation teams. You'll see exactly where you stand and what it takes to close the gap.
2
Your experimentation map
We dig into how Wayfair tests today: where search and discovery experiments run, where checkout and cart-recovery tests live, and where the team spends time that an agent could handle instead. We map every stage and show you where AI makes a measurable difference — specific to your journeys, not a generic playbook.
3
Your three highest-value agents
For a program running at Wayfair's scale, the highest-impact agents typically span search relevance, checkout optimization, and seasonal merchandising — but every shortlist is scored by impact and effort specific to how you work. You leave with three agents built for Wayfair's journeys, each with a breakdown of what it does, what it replaces, and what it saves.
4
Your training plan
Once you know what to build, we tell you how — starting with Wayfair's team and the stack you already run. You leave with a prioritized build plan and priority access to Opal University — Optimizely's free AI experimentation cohort where you build your agents with expert guidance and community support.
Your session host
You're in good hands
I'm Darcey Lachtman, and I'll be leading your AI fitness workshop.
I've spent a decade in experimentation—starting at Optimizely in 2016, then refining my skills at LaunchDarkly and Eppo, before returning to Optimizely as Solution Strategy Director. I'm Optimizely's expert on agentic experimentation, and I'll show you exactly where AI agents fit into your program.
Wherever you're starting, there's a seat here for you.
What I care about: Making this genuinely useful, not impressive. You should walk away knowing exactly where AI fits your program, and confident enough to start building.
Used by the biggest experimentation programs in the world.
Salesforce
ebay
Alaska Airlines
American Express
Dolby
Fjällräven
New Era
We mapped our standard experimentation workflow, identified where Optimizely's AI agents plug into current gaps, and scoped out what we could build custom. The sky's the limit.
Brandon Brackett
Head of Growth Experimentation, Salesforce
We went through our entire experimentation process end to end, mapped where AI agents could fit in, and came out with a clear picture of what to build next.
Shaun Dolan
Group Optimisation Manager, Kingfisher plc
Workshop bonus
Track your real fitness too.
We're tracking the AI fitness of your experimentation program. But you may as well track your personal fitness too. You'll get a free Apple Watch SE 3—shipped to you after your session.
1
USA
You'll receive an Apple Watch SE 3 GPS 44mm, shipped directly to you.
2
Europe or the U.K.
You'll receive an Apple gift card for the equivalent value—same idea, your choice of model.
3
One per workshop
One Apple Watch per workshop.
* This offer is exclusive to the original invited recipient. If this page was forwarded to you by someone else, the gift does not automatically apply—please get in touch to check whether your account is eligible before booking.
Is this for you?
If you're on Wayfair's experimentation team and you get asked "what's our AI plan?" — this is for you. If you're still figuring out whether to run experiments at all, start there first.
This is for you if...
You lead experimentation or digital optimization at Wayfair and you're the one who owns the answer to "what's our AI plan?"
Wayfair has an active experimentation practice, but AI hasn't been integrated into the workflow in a structured way
You need to show leadership a clear ROI case, not just a pilot
You're ready to leave with Wayfair's actual agent shortlist, not a framework deck
Not quite yet if ...
Wayfair's experimentation program is still in early setup — get the core practice established before diving into AI agents
You're looking for a general AI overview — this session is applied specifically to how your team tests and ships
You can't commit 60 focused minutes — this diagnostic only works when you're fully in it
Free. Private. No pitch.
Fill in your details and we'll reach out to confirm a time that works for you.
✓ Completely free—no credit card needed
✓ Built around Wayfair's experimentation practice — search, checkout, and recommendations
✓ No sales pitch—just useful outputs
✓ Apple Watch SE 3 (or gift card) per workshop
