Most roadmaps talk about the future. We are showing you how to lead it. Join us on July 9 for an in-depth look at the latest innovations coming to Optimizely.
Virtual event
Summer ’26 product roadmap
09 July 2026
2:00 - 3:30 PM UTC
Mark your calendars
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Event details
General session
CPO Rupali Jain opens the event with a strategic view across Optimizely One. See the H1 highlights and get a first look at the themes shaping the next two quarters.
AI in action
Lauren Hammerstadt takes you inside the next generation of Optimizely's AI. From Virtual Teammates to human-in-the-loop workflows, see how AI is moving from assistant to actor.
Product breakouts
Choose your track. Join product specialists for live demos and deep dives into CMS, CMP, Experimentation, and Commerce, focused on what's new and how it makes your team faster.
New: Education
Stick around after the main sessions. Get hands-on training, practical tips, and a live Q&A so you're ready to use these features the moment they go live.
Agenda
The rundown
Get an inside look at the latest innovations across Optimizely. Join CPO Rupali Jain and product leaders for live demos, roadmap deep-dives, and hands-on training.
2:00 pm - 2:15 pm UTC
Our vision for the road ahead
Rupali Jain opens the event with a strategic view across Optimizely One. See all the highlights from the first half of the year, as well as where our product direction is headed in the second half. This is your first look at the key themes and trends that will define our next two quarters and beyond.
2:15 pm - 2:30 pm UTC
Turning AI agents into marketing outcomes
AI should do more than assist — it should act. Lauren Hammerstadt gives you a look inside the next generation of Optimizely's AI capabilities, from Virtual Teammates that operate autonomously and execute agents to human-in-the-loop workflows that ensure controlled collaboration with AI. This is a peek at how Optimizely is continuing to push the boundaries so you can run faster, smarter marketing.
2:30 pm - 3:00 pm UTC
Deep dives: Content Management System, Content Marketing Platform, Experimentation, and Commerce
Choose your path. Join our product specialists for deep dives into the tools you use every day. We will demo the specific features coming to CMS, CMP, experimentation, and commerce, focusing on how these updates save you time and make your team faster.
The future of agentic CMS
The future of CMS is operational, intelligent, and AI-powered. Join the CMS team for a look at the future of agentic CMS, including the latest across page creation, discoverability, and intelligent workflow automation, along with a preview of where CMS is heading next.
Scaling content operations: The next era for CMP
Create more, manage less. See how we're evolving on-brand creation with Brand Portal, Image Generation, AI-managed content, and more — so your team always has the right assets at their fingertips, without the manual work of keeping them that way.
Test smarter and faster with agentic experimentation
Turn ideas into stronger experiments, faster. See how Optimizely is bringing agentic workflows into Experience Optimization, helping teams generate test ideas, create plans, build variations, analyze results, and act on what works.
The path to modern scale and speed
Speed and scale, without the trade-off. Join our commerce team for a look at the latest features powering smarter and more flexible search, payments enhancements, and AI-assistance that cuts the operational overhead slowing your team down.
3:00 pm - 3:30 pm UTC
From roadmap to reality: Tips, tricks, and live training
Do not wait to start winning. Stick around for our educational breakout after the Product Roadmap. Get specific tips and tricks you need to use these updates effectively. This live training session and Q&A ensure you leave with the knowledge to drive impact and ROI from the moment these features go live.
AI-powered page creation at scale
Learn how teams can generate pages, variations, and structured digital experiences directly inside the CMS using AI-powered workflows. We’ll walk through practical workflows that help teams move faster, scale personalized experiences, and reduce operational bottlenecks.
Remote MCP Server: Bring experimentation and analytics into the AI tools you already use
See how teams can manage experiments and flags, query analytics, explore behavioral trends, and read experiment results using natural language — all from the AI tools they already work in every day, from Claude to Cursor and more. In this session, we’ll walk through practical workflows that help teams move faster, reduce bottlenecks, and turn insight into action in seconds.
New A/B Results Page: Understand your experiment data — without leaving it
See how teams can explore metrics, segment audiences, and read experiment results with full statistical rigor — all from one unified experience inside Optimizely. In this session, we'll walk through the Summary and Explore tabs, highlight powerful features like CUPED variance reduction, flexible stats engine options, and shareable dashboard tiles, and show how the new Results Page helps teams move from decision to discovery faster than ever.
How to leverage the new Agent Library to get the most out of your AI agents
Join a focused session on two powerful features that make it easier for all users to find and use AI agents. You'll learn how to use the Agent Library to browse and try out agents for common tasks like content creation, data analysis, and marketing copy. And how Chat Pills give you ready-to-use prompts organized by task category so you can stop guessing and start doing. Whether you're new to Opal or looking to unlock more of what it can do, this session is built to help you get up and running quickly.
