According to McKinsey, 78% of organizations now use generative AI in at least one business function. But as adoption (and general AI overwhelm) rises, we’re all asking ourselves three key questions:
Optimizely named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms for the sixth consecutive year!
- How is everyone else using AI?
- How can AI create value for my organization?
- Are we currently unlocking its full potential?
This report offers insight into how Optimizely Opal is being used across our customer base and what benefits those customers are getting. With three months of usage data from nearly 900 companies, insights from early adopters, and the latest industry research, we explore how AI is actually being used and what benefits adopters are getting from usage.
Find out what’s working, what’s evolving, and what best-in-class AI marketing practices look like today.
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Citation: The Forrester Wave™: Digital Experience Platforms, Q4 2025, Joe Cicman