13 October 2026
London Barbican Centre
What's on site
Go on. Explore the great digital outdoors.
One big day that'll change how you think about digital. Keynote drops, hands-on sessions, smart people saying the quiet part out loud. All on the docket. You're in for a ride.
Get down
The whole download on what's coming up for agentic digital experiences, straight from the people with their boots on the ground.
And dirty
Pick you path. Dig deep into agentic AI, agentic CMS, and agentic experimentation. And leave knowing exactly how to make them work for you.
Up close
Get your hands on Optimizely. Live demos. Real workshops. Enough inspirations to keep you going long after you head home.
And personal
Meet the experience-makers you've been following. Swap stories, challenge views, leave with friends in high places.
Agenda
What's waiting on the trail
Opticon London sets up camp at the Barbican on October 13. One of the best venues in the city, now with some serious AI energy.
Day 1
Mon, 12 October
7:30 am BST
Early birds
Get the worm. Join us for breakfast and early registration. Pick up your swag and tick one thing off the list already.
11:00 am BST
Partner and CAB huddles
Dedicated sessions for Optimizely partners and Customer Advisory Board members.
4:00 pm BST
Welcome reception
Get to know your fellow campers over a drink or two. Best way to hit the ground running tomorrow.
Day 2
Tues, 13 October
7:30 am BST
Good morning
Registration’s open. Breakfast is on. Come pick up your swag and get ready to explore.
8:45 am BST
Opening keynote
The view from the summit. Hear where we're headed, what we're building, and why it matters, straight from the people making it happen.
11:15 am BST
Choose your adventure
Camp Opticon is built around five rooms. Like any good trail system, each one takes you somewhere different. Pick the terrain that fits where you are.
Trailhead
The room where people show their work. Every session is anchored in something real: a launch, a failure, a breakthrough, or a hard-earned lesson. The story matters, but so do the decisions behind it. You'll leave knowing how they got there, not just where they ended up.
Outpost
Strong opinions backed by experience, data, or both. Maybe two sides are arguing it out. Maybe one speaker is making a case the room doesn't want to hear. The goal isn't consensus. It's leaving with a sharper perspective than you came in with
Tent talks
The short format. Fast, focused sessions that get straight to the point and stay there. Every talk is built around an idea, lesson, or perspective worth your attention. You'll leave with something you'll still be thinking about after camp.
Bonfire
No slides. No script. One question and a room full of different answers. No one has the final answer, and that's the point. The conversation belongs to everyone in the room.
Agent lodge
The build room. You'll create, test, and refine agents alongside others doing the same. Less watching. More making. Leave with something real, not just notes.
2:00 pm BST
Afternoon keynote
We bring the day home. A final keynote to land the big ideas, spark a few last thoughts, and send you off on a high.
5:30 pm BST
Golden hour
The sun goes down. The bar opens. Stick around for well-earned drinks, great food, and a bit of banter over good music at our closing reception.
Travel and accommodations
How to get to Opticon London
Travel tips for every leg of your trip
Move fast, learn faster
Where:
The Barbican Centre
Silk St, London EC2Y 8DS
When:
13 October 2026
Travel
By public transport:
The Barbican is well connected by public transport. Plan your journey at tfl.gov.uk. Use what3words ///planet.work.spicy for the Silk Street entrance.
By car:
Navigate to the Barbican Centre, Silk Street, London EC2Y 8DS.
The Barbican has a 24-hour underground car park off Silk Street. Book online or pay on arrival at barbican.org.uk.
Lodging
The Barbican sits in the heart of London, surrounded by hotels ranging from boutique hideaways to full-service city retreats. Staying nearby means less commuting and more time around the proverbial campfire.
Sponsors
Be a part of something big
Get in front of a highly motivated group. Show up as the brand that helped make the best marketing event of the year happen, because you did.
Netcel Ltd.
Valtech