Julianne DeVincenzo

Julianne DeVincenzo leads Global Content Strategy at Optimizely, shaping how the company shows up through narrative, programs, and digital experiences built to resonate with modern marketing teams.

A writer at her core, Julianne is driven by curiosity and a deep sensitivity to what people love and why. She studies devotion in all its forms, from books and fragrance to food, music, places, and even software. She is drawn to the things people care about intensely, and to the stories that make that care visible.

With a background spanning product and growth marketing, she brings both structure and instinct to her work. She believes growth is not manufactured through volume, but earned through clarity of story and strength of perspective. Her approach blends disciplined systems with editorial conviction, building content and experiences designed to hold up under scrutiny and matter in an AI-shaped world.

Before joining Optimizely, Julianne led and lived through enterprise CMS transformations firsthand. That experience informs how she approaches content today: not as output, but as infrastructure. She builds systems that determine what should exist, long before anything gets published.