ROADMAP & RELEASES
Latest updates for Analytics
Here’s what’s on the way in Optimizely Analytics—from product analytics to customer journey insights, with advanced visualizations for every dataset in your warehouse.
Next Generation Experimentation Analytics
Unlock deeper insights by bringing advanced analytics directly into experimentation. The new results page and expanded exploration tools from OA become available for WX and FX.
Key benefits:
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Access richer analytics directly within experimentation workflows.
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Use the new results page to connect test outcomes with deeper exploration tools.
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Unify analytics and experimentation so test results become data-driven stories.
Images are for illustrative purposes and subject to change.
Object Dependency
Understand the downstream impact of changes.
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See which dashboards, explorations, tiles,metrics, and cohorts depend on any columnor event before you change it.
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Understand how frequently columns andevents are queried so you can safely cleanup, deprecate, or migrate datasets.
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Get warned before updates that would breakdownstream analyses.
Images are for illustrative purposes and subject to change.
'Fixed Horizon' Stats Engine
For experiments that require a specific sample size and only allow results to be reviewed once that sample is reached, the Fixed Horizon Stats Engine provides a reliable and auditable approach. This method is ideal for teams operating in regulated environments or those with fixed-duration testing requirements.
Key benefits:
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Ensures statistical rigor with a traditional and well-established approach.
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Supports pre-defined test durations.
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Enables consistent, auditable analysis.
Images are for illustrative purposes and subject to change.
Bayesian Stats Engine
The Bayesian Stats Engine interprets probability in an intuitive, decision-focused way—answering questions like “how likely is this variation to be better?” It’s ideal for teams who want faster insights, continuous monitoring, and the flexibility to incorporate prior knowledge into their analysis.
Key benefits:
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Enables continuous monitoring without increasing false positives.
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Presents results in a clear, probability-based format.
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Allows integration of prior information to reach significance faster.
Images are for illustrative purposes and subject to change.
Chart Annotations
Give your data the context it deserves, directly on the chart. Analysts and stakeholders can now anchor notes to specific dates on time-series charts — capturing launches, outages, experiments, and milestones right where the movement happens.
- Document the "why" behind metric changes without leaving your exploration or dashboard.
- Keep dashboards self-explanatory so every review tells a complete story, no parallel deck required.
- Surface context for every viewer, from the analyst who built the chart to the executive seeing it in a meeting.
Images are for illustrative purposes and subject to change.
