Turn more data into better decisions with analytics that work smarter for you.
From AI-powered insights and automated experiment readouts to deeper behavioral analysis, we're making it easier to understand performance, uncover opportunities, and take action with confidence.
Here's what's coming next.
Q4 is about making analytics more powerful, accessible, and actionable. We're giving teams a clearer picture of experiment performance and customer behavior, with deeper insights and simpler ways to explore their data.
From AI-powered analysis and automated reporting to reusable metrics and connected workflows, we're helping teams spend less time digging through data and more time making decisions that drive impact.
Bring experiment results into the tools you already use.
Access results programmatically: Retrieve experiment data through an API.
Get consistent insights: Access the same results available in the Results Page.
Connect your workflows: Bring experimentation results into external tools and reporting.
Understand what users do, not just what converts.
Explore user behavior: See how people interact with your product.
Measure engagement: Understand feature adoption and usage patterns.
Track retention: Identify what keeps users coming back.
Go deeper into your data. Just ask.
Explore conversationally: Refine analytics explorations using natural language.
Dig into results: Ask follow-up questions to investigate findings.
Find answers faster: Reduce the manual steps needed to analyze data.
Turn analytics signals into automated action.
Trigger workflows: Launch actions when analytics events occur.
Connect to AI agents: Use events to activate workflows in Optimizely's agentic platform.
Act faster: Move from detecting a signal to taking action automatically.
Build the analysis you need, simply by describing it.
Create metrics with AI: Define what you want to measure in natural language.
Build custom cohorts: Describe the user groups you want to analyze.
Simplify setup: Spend less time configuring and more time uncovering insights.
Collaborate on insights without getting in each other's way.
Save work automatically: Keep dashboard changes without manual saving.
Work privately: Create and refine dashboards before sharing.
Collaborate confidently: See when others are editing the same dashboard.