Q3 2024 Updates

Power your marketing efforts in with one-click integrations from the Data Platform App Directory.  

Recently added integrations include: 

• Adobe Ads CDP Audience Sync: Build standard segments in Data Platform and send them to Adobe Ads to target and personalize your ads and boost performance. 
• Demandbase Integration: Send company and industry information from visitors and IP addresses to Data Platform and use them with real-time segments to personalize experiences. 
• Bi-Directional HubSpot Integration: Send data both ways between Data Platform and HubSpot. 
  
  

Personal Identifiable Information Obfuscation 

Control what PII is viewable or not with PII Obfuscation in Data Platform. 

• Select which users can view PII fields.  
• Hide any field considered confidential or PII.
• Choose if the fields can be selected in certain Data Platform features like segmentation.

Optimizely Reporting for Data Platform

Optimizely Reporting is a user-friendly tool that automatically aggregates your most important data points into crystal-clear visuals - giving you a high-level snapshot of business trends and operational reports. 

All Data Platform accounts receive 5 Optimizely Reporting dashboards:  

• Website Activity 
• Website Trends 
• eCommerce Trends 
• eCommerce Lifecycle Metrics 
• eCommerce Key metrics  

Real-Time Segments in Experimentation

Target experiments to user segments based on real-time behavior.

• Utilize pre-built segments in Optimizely Data Platform​
• Combine Real-time Segment targeting conditions with user attribute-based conditions within the audience builder for enhanced control​
• Target according to your software delivery strategy i.e beta, geo targeted or phased rollouts​

Relative Dates in Real-Time Segments

Create segments for customers based on a timeframe since a particular event within the last 30 days.

• For example: Run a campaign to anyone who has gone to a concert in the last 30 days to increase their chance of converting towards further live events.

Power your marketing efforts in with one-click integrations from the App Directory.  

• Marketo: Use Marketo data within ODP and the use of ODP segments/data in Marketo for a more seamless and personalized user experience.
• 6Sense: Enrich known ODP profiles that have an email address with 6sense company firmographics and people enrichment data.
• LinkedIn Lead Gen Ads integration: Generate leads from landing pages you build within LinkedIn by easily transferring content gathered from fields to ODP. 

Single Sign-On, Admin Center, New Navigation

Opti ID brings all Optimizely products together to form a single, unified, cohesive solution. This gives practitioners the simplicity (and delight) of being able to toggle across different applications with ease, while giving Admins the power and flexibility to have all the controls they need directly at their fingertips.  

Key aspects of Opti ID include: 

• Authentication: Login once and access all your Optimizely apps without re-authentication
• Authorization: Seamless navigation across Optimizely apps from the global bar
• Administration: Centralized user management with roles and permissions across Optimizely apps

Want to learn more about Opti ID? Watch the recent Product webinar: Introduction to Opti ID.

Enhancements to Real-Time Segments

With real-time segmentation, you can personalize content or offers to users based on their current behavior or interactions, send targeted promotions or messages to those actively engaged with your platform, and allocate budget to campaigns that show immediate impact or response. 

In Q1, customer profiles will show in which real-time segment users are included.  

Make More Connections

The integration platform offers greater flexibility in building the perfect marketing stack with one-click solutions. 

Q4 updates for Optimizely Connect Platform include:  

• Bidirectional sync with Salesforce CRM: Now your data can go both ways between ODP and Salesforce CRM. Join the beta!
• LinkedIn Lead Gen Ads integration: Generate leads from landing pages you build within LinkedIn by easily transferring content gathered from fields to ODP. 
• Amplitude passthrough: Introducing a one-click integration with Amplitude. Take Amplitude audiences and create corresponding real-time segments to fuel experiments. 

A Unified Digital Experience: SSO, Product Switcher, Admin Center, and Reporting

Optimizely One brings all of our products together to form a single, unified, cohesive solution. This gives practitioners the simplicity (and delight) of being able to toggle across different applications with ease, while giving Admins the power and flexibility to have all the controls they need directly at their fingertips.  

Updates coming soon to Opti ID include: 

• Organization admins (as well as support and product) can resend user invitations to the admin center, activate/deactivate users, and reset passwords. 
• With access management, product or project-level admins can manage users at the instance level.   
• Users will be able to personalize their profile and mark instances as favorites. 

*To learn more about the migration process, contact your CSM. 

Optimizely Reporting: Your Most Important Data on Display

Optimizely Reporting is your go-to solution for effortlessly accessing and visualizing your most crucial data. Say goodbye to the hassle of juggling multiple tools -- Optimizely Reporting provides you with a standardized reporting experience across all your products. 

Key features include: 

• Streamlined User Experience: Our user-friendly interface ensures a smooth experience without unnecessary complexities. Get the insights you need, right at your fingertips. 

• Access Management with Turnstile: Say goodbye to complex permission setups. Optimizely Reporting integrates Turnstile, our advanced access management system, ensuring personalized experiences tailored to each user's entitlements and provisioning within the visualization tool. 

• Dynamic Navigation Design: Enjoy a consistent look and feel across all your data with our simple and flexible navigation design. Whether you're exploring reports or dashboards, Optimizely Reporting adapts dynamically to your products, providing a unified and effortless experience. 

• Customizable Dashboard Visibility: Take control of your reporting experience -- Tailor your view by choosing the most relevant dashboards based on your product access. Optimizely Reporting lets you personalize your data visualization for a more meaningful analysis. 

• Leverage ODP Data: Unlock the full potential of your data with Optimizely Reporting. Seamlessly tap into the power of Optimizely Data Platform (ODP) to access and combine multiple data sources, enabling deeper insights and confident, data-driven decisions. 

Out-of-the-Box Reports: Optimizely Reporting currently offers five pre-built reports for each ODP or ODP Lite instance, covering a range of metrics crucial for better decision-making: 

• Website Activity 

• Website Trends 

• eCommerce Metrics 

• eCommerce Lifecycle Metrics 

• eCommerce Key Metrics 

Interested in enhanced decision making? Join the Optimizely Reporting beta experience.