From centralized planning to collaborative creation, here's everything you need to know about the 9x category-leading Optimizely Content Marketing Platform.
Latest updatesContent Marketing
Q4 roadmap
CMP is where marketing teams do their work — planning campaigns, creating content, managing approvals. Every item on this roadmap is designed to make that work faster, more connected, and easier to scale.
Content Marketing Platform MCP
Pull in your CMP data from any AI tool or agent your team uses. The CMP MCP server will let you find assets, create tasks, check work status, and take action in CMP without leaving your AI platform of choice.
Mark for Managing Assets
Let Mark, Optimizely's AI, help you organize and manage assets, including:
- Suggesting metadata (both tags and fields)
- Generating alt text
- Automatically archiving expired assets
Brand Portal
Make sharing approved assets simple with a branded, secure portal. Customize it to house brand guidelines and distribute assets to internal and external audiences, and manage access and permissions so the right people see the right content.
Form Builder Improvements
Get complete briefs without the back-and-forth. Intake forms adapt to each answer, with conditional rules (IF/AND/OR/THEN/ELSE), nested groups, dynamic field and section control, and Draft mode while filling out forms.
Omnichannel Publishing to SaaS CMS
CMP's omnichannel delivery will be able to integrate with Optimizely SaaS CMS!
Using predefined templates, marketers can create content in the omnichannel editor, then preview and publish to our CMS—just like they would to any other channel.
Search Improvements
Find your work in CMP without the hunt. Search tasks, campaigns, and content from one unified experience, and get more accurate, reliable results when you look for a specific asset.