Latest updates for Personalization

Contextual Bandits

RELEASED

Unlock AI-powered 1:1 personalization by serving the most optimal and effective experience to each individual.

• Reduce guesswork while driving conversions with contextual bandits that harness user-level attributes to make decisions
• Data, machine-learning, and growth teams can customize bandit algorithms that automatically personalize user experiences to optimize outcomes

New Visual Editor

RELEASED

The visual editor is getting a major upgrade! The new editor will overlay onto your website, bringing you greater reliability and ease-of-use.

• Modern overlay architecture loads reliably across all sites
• Improved look-and-feel enables everyone to make experience changes
• Dynamic selectors reduce the chances of breaking experiences during code updates

With more capabilities coming soon:

• Embedded Opal capabilities to help you create new variations, fast
• Robust SPA support ensuring new experiences continue to work on dynamically changing pages and sites
• Conditional activation available in the editor UI, making it easy to trigger experiences on scroll, click, hover, etc.

Variation Development Agent

released

Let Opal help you create and save experience changes with clicks (not code).

• Translates your prompts into custom JavaScript and CSS to edit existing elements or add new elements to an experience
• Generates suggestions to enhance elements or sections of a page
• Compatible with the new visual editor

Opal Chat

released

Harness Optimizely’s expertise anytime with Opal Chat, your 24/7 personalization and platform guide.

• Expert Assistance: Access a dedicated Optimizely expert around the clock to get advice on personalization best practices and platform usage.
• Ideation and Strategy: Chat with Opal to brainstorm what to test and how, optimizing the value you gain from Optimizely.
• Contextual Support: Opal understands your current position in the platform to provide tailored guidance and support throughout your journey.

EU Data Servers

released

Give your teams confidence that visitor data stays where it should inside the EU.

• Story decision and conversion event data within the European Union to align with EU data residency regulations and support your compliance efforts.

DAM Connector

released

Optimizely Personalization and Web Experimentation customers who have purchased Optimizely Digital Asset Management (DAM) will be able to access content from Optimizely DAM when creating/editing web experiences.

• Upload content directly from Optimizely DAM when working in the visual editor
• No manual integration set up required!

Campaign Summary

released

Use the Summary page as the single source of truth for your personalization campaign.

• Key components of a campaign will be surfaced in a summary view
• Save time during your QA, planning, or retro processes

Edge Delivery

released

The fastest way to deliver personalized web experiences to your visitors.

• CDN processing: Assign users to personalized experiences and apply changes at the edge before your web page even reaches your visitors
• Boost page load: Less JavaScript delivered to your visitors means faster website performance
• Backwards compatibility: Implement Edge Delivery into existing Web projects without having to rebuild them

AI Variation Summary

released

Quickly understand your experience variations at a glance.

• Each variation's changes will be summarized into natural language for easy readability and better understanding
• Less manual work, no more clicking into individual variations to see detail

Experience Templates

RELEASED

Pre-built templates for web page components will allow marketers to spin up on-brand experiences for their personalization campaigns in a few easy steps.

• Use pre-built templates for components like count-down timers, banners, exit intent pop-ups, and more
• Select the template you want to use directly from the experience builder, where you're already working

Learn more

Collaboration

released

Manage and collaborate on your personalization campaigns in one place. ​

• Track tasks in the design, build, and launch of a campaign to ensure on-time launches
• Orchestrate your personalization program with ease using the calendar, timeline, and view boards
• Customize and save views to share with other stakeholders

New Concluded Status

released

Conclude personalization campaigns, documenting end outcome and learnings for reporting.​

• Identify concluded campaigns with a new "concluded" status and record your results (i.e. positive, negative, inconclusive)
• Make reporting easier and results documentation clearer