Analytics

Analytics to power your digital growth

Get trustworthy insights to optimize every digital experience and prove your impact.

Kom i gang

Experimentation analytics

Run your tests against the business metrics that matter most.

Product and web analytics

Get deep insights into product/website usage and user behavior.

Customer journey analytics

See the entire customer journey (across all channels).

Business intelligence

Give your team self-service access to meaningful insights.

Utforsk mulighetene som ligger i våre lagertilpassede analyser

Det som skiller oss ut

Warehouse-native

Seamless integration with your data warehouse

Integrate directly and securely with your existing data warehouse, eliminating the need for data duplication or complex ETL processes.

Be operational in hours with pre-built connectors to popular data warehouses (Snowflake, Google BigQuery, Amazon Redshift, Databricks).
Easily access all business context in your data warehouse for tying analytics to business outcomes.
Trust in numbers with a single analytics tool working off the single source of truth in your warehouse.

Build custom metrics

Create and customize a range of metric types to track, measure, and analyze outcomes in detail.

Select from built-in metric templates: Conversion Metrics (track user actions), Numeric Aggregations (sum or average values), and Calculated Metrics (combine multiple metrics for more complex insights).
Define metrics like revenue, page load time, or return rate, with the flexibility to sum, average, and aggregate values.
Write formulas to create custom metrics, with basic arithmetic operations to calculate complex data, such as total realized revenue from various sources.

Flexible data model

Tailor to your unique business, regardless of scale

Apply powerful-yet-flexible querying and data modeling capabilities to mirror your business structure and scale.

Directly reflect the relational model in your warehouse, without needing complex mapping or re-modeling.
Easily express analytical computations of any complexity with a lightweight, UI- and annotations-driven modeling interface.
Achieve the best cost/performance ratios at high event volumes with advanced sampling and auto-materialization algorithms.

Advanced analytics

Cutting-edge data science and AI

Employ advanced statistics and AI models for sophisticated analyses.

Use the renowned Optimizely Stats Engine with metrics on data in the data warehouse.
Leverage Optimizely Opal AI for system-generated insights and automation.
Tailor your analysis by choosing from a variety of models available out of the box.

Reports and dashboards

Comprehensive analytics and visualizations

Create rich reports and dashboards to democratize analytics across all marketing, product, and customer-oriented teams.

Monitor key business KPIs and business patterns with highly parameterizable and customizable dashboards.
Tell compelling data stories using a rich library of highly-customizable visualizations.
Share insights effortlessly across your organization for collaborative data-driven decisioning.

Oppdag fordelene

On-the-fly-undersøkelser

Spar timer på manuell dataanalyse ved å generere kohortspesifikk innsikt raskt, uten å være avhengig av kostbare eller tilpassede dataspørringer.

Konsistente data

Sørg for fullstendig datapålitelighet og unngå avvik ved å bruke organisasjonens pålitelige datakilde på tvers av eksperimentering og analyse.

Trygge og sikre data

Oppretthold full kontroll over hvor dataene befinner seg ved å holde dem internt, noe som eliminerer juridiske bekymringer og muliggjør mer eksperimentering uten å flytte sensitiv informasjon.

Lagerintegrert statistikk

Bruk data fra alle digitale kanaler, inkludert e-post og CRM, til å gjennomføre dyptgående eksperimentanalyser med Optimizelys Stats Engine.

Pre-built connectors with the world’s leading data warehouse providers

This is super exciting, and I already see how we can use this on the fly. It will save us hours. My analysts will be over the moon for this.

Tapestry

We define our own sessions, and we define our own metrics. Everything already sits in our warehouse as a single source of truth.

Chewy

This is the holy grail of visualization that a lot of analytics tools don't have. This is awesome, especially if you can show the difference [in journeys] between different variants and your test vs. control groups. This is something we have never had. It's a very heavy lift and will save a lot of operation time from my analytics team.

Cox Automotive

Begynn å teste mot de viktigste forretningsmålene dine