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Think of a DAM as a smart, central library for all your brand's digital assets—images, videos, logos, you name it. Unlike simple cloud storage (like Google Drive or Dropbox), a DAM doesn't just hold your files. It organizes, tracks, and optimizes them with features like metadata, version control, and user permissions, making it easy for your entire organization to find and use the right, on-brand content every time.

This is our superpower! Optimizely DAM is seamlessly integrated into the Optimizely One platform. This means your assets are never siloed. You can move content effortlessly from creation in our Content Marketing Platform (CMP), to management in the DAM, to publication on your website via our Content Management System (CMS). It creates a single, smooth workflow from idea to execution.

A DAM is your single source of truth for all brand assets. You can ensure everyone—from marketing to sales to external partners—is using the most up-to-date, approved content. Features like shareable brand portals, asset expiration dates, and granular user permissions prevent outdated logos or off-brand images from ever seeing the light of day.

Our DAM uses AI to automate the tedious tasks that slow marketers down. AI-powered features like automatic tagging based on image content, smart renditions for different file types/formats, and advanced search capabilities mean you spend less time digging for files and more time creating impactful experiences. It’s like having an AI librarian working for you 24/7.

Optimizely DAM helps marketers maximize content value by accelerating asset discovery, ensuring governance and brand control, and maximizing content usage. It eliminates the time-consuming search for the latest versions of assets, provides tools to maintain consistent messaging and visuals, and enables seamless publishing and distribution of content to downstream systems. This leads to increased efficiency, reduced content waste, and a higher return on content investments.

Optimizely DAM provides a centralized, searchable repository for all your marketing assets, supporting multiple formats from video to images and documents. It features robust organization tools like batch uploading and labeling, OCR (Optical Character Recognition) search, advanced filters, and customizable folders. This ensures that every asset is easily discoverable, allowing teams to quickly find exactly what they need, when they need it, without sifting through disparate systems.

Optimizely DAM is designed to be a fully integrated tool that connects all upstream and downstream processes within the content lifecycle. It supports:

• Content request management: Streamlining the intake of new asset needs.
• Visual content calendars: Providing visibility into planned asset usage.
• Customizable workflows: For collaborating on content creation, review, and approval.
• Omnichannel Publishing: Facilitating the distribution of assets to various channels. This integration

Optimizely DAM is built as an enterprise-grade solution, designed to handle massive volumes of digital assets while ensuring robust security. It provides a scalable infrastructure capable of storing and managing millions of files. Security features include access controls, user permissions, asset versioning, and audit trails to protect your valuable brand assets. This ensures that your content is always secure, compliant, and accessible only to authorized users.

Optimizely Digital Asset Management's superpower is its ability to transform chaotic asset libraries into a streamlined, AI-powered content engine that guarantees brand consistency and maximizes content ROI across your entire digital experience. It eliminates the hidden costs of asset sprawl, ensures every team member has instant access to the right, approved content, and automates tedious tasks. By integrating seamlessly into your content lifecycle, DAM empowers marketers to create, manage, and distribute impactful content with unprecedented efficiency and control.