Shafqat Islam

President

Hear from Shafqat

Jun 23, 2026

Why Opal is the most advanced AI platform for marketing

Dive into Optimizely's AI, Opal! Learn about context engineering, agents, workflows, and how Optimizely One leverages Gemini for enhanced marketing.

Video

Jun 23, 2026

ANZ WEBINAR: See your new, infinite workforce in action

Optimizely Opal hits different with brand new capabilities. Join us for a LIVE webinar in ANZ with Optimizely President, Shafqat Islam

Video

Jun 23, 2026

See your new, infinite workforce in action

We're thrilled to invite our global community to this exciting live event. Introducing the new Optimizely Opal - A workforce of AI specialists at your disposal

Article

Jul 14, 2025

Working smarter with AI: How Optimizely Opal is redefining marketing execution

💡“There’s no one on your marketing team who has read every blog post, every product brief, every support doc. But Opal has."

Article

Jun 4, 2025

Marketing doesn't have to be this messy - here's the fix

I am lucky to have a unique job. As President of Optimizely, I oversee marketing, product and engineering. So I am both responsible for building products as well as using those products to deliver $200M+ of pipeline to drive sales. And in doing so, I have a front row seat in one of the most transformative periods of human history.

Article

Sep 27, 2024

Introducing Optimizely Personalization: A new offering purpose-built for launching 1:1 digital experiences

Optimizely Personalization is a new offering purpose-built for launching 1:1 digital experiences that help marketers drive revenue and brand loyalty.

AnnouncementsPersonalization