Bridge the gap between sophisticated content management and enterprise-grade cloud infrastructure. By unifying Optimizely’s industry-leading DXP with the Microsoft ecosystem, we empower teams to deliver high-performance, personalized experiences at the speed of modern business.
Elevating every digital touchpoint
Data-driven. Enterprise-ready.
The partnership between Optimizely and Microsoft is built on a foundation of performance and agility. Our Digital Experience Platform (DXP) is natively architected on Microsoft Azure, utilizing ASP.NET Core to provide a 1200% performance boost for high-traffic environments.
Through deep-tier integrations with Dynamics 365, Microsoft 365, and Microsoft Entra ID, we eliminate the silos between your marketing workflows and your customer data. This ensures that every interaction—from a customer submitting a lead form on your site to a sales representative following up in CRM—is part of a single, unified journey.
The Result: A reduced time-to-market, enhanced security through centralized identity management, and the ability to turn behavioral insights from tools like Microsoft Clarity into immediate, revenue-driving experiments.
Why it works
A powerful combination built for modern teams
Foundation of performance
Built on Azure PaaS and .NET Core, our infrastructure ensures your digital presence is scalable, secure, and lightning-fast, regardless of global traffic demands.
Unified customer intelligence
Synchronize Optimizely Campaign with Dynamics 365 to transform raw customer data into personalized, multichannel journeys that drive loyalty and conversion.
Operational velocity
Streamline internal collaboration by connecting your Content Marketing Platform (CMP) with Teams and SharePoint, enabling your team to manage the entire content lifecycle without leaving their primary workspace.
Operational velocity
Streamline internal collaboration by connecting your Content Marketing Platform (CMP) with Teams and SharePoint, enabling your team to manage the entire content lifecycle without leaving their primary workspace.
Built-in connections across the Microsoft ecosystem
Next-generation AI and behavioral insights
Take your digital strategy beyond standard analytics. Leverage Optimizely Opal, our native AI assistant, to map organizational structures via Azure Active Directory and automate scheduling through Microsoft Calendars. Combine this with the visual behavioral data of Microsoft Clarity to see exactly where users struggle, then use Optimizely’s experimentation engine to fix it in real-time.
From data to decisions without the gap
Explore additional Microsoft resources from the Optimizely ecosystem