Video Video

The Value of Experimentation

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Your next big idea could just be an experiment away. Experimentation used to be reserved only for businesses with the scale and resources to engineer bespoke tools and platforms for the task.  

Now that these tools are accessible to all businesses, learn what it is, why businesses experiment, and how it can deliver a positive impact on your bottom line. 

Join Optimizely’s Senior Strategy and Value Consultant, Tom Burford, as he shares what experimentation has done for businesses, and more importantly, how your business can benefit from experimentation.  

During this webinar, learn how to:  

  • Leverage experimentation to maximise returns 

  • Mitigate risks by only implementing ideas that truly work 

  • Constantly innovate by creating a culture of experimentation across teams