Know more, find more, do more with AI-generated insights
Power audits with AI
Know how to stay relevant
Prove a clear ROI
We were initially doing some fairly blunt segmentation based on what we knew of someone's sector or their location. With recommendations, that moved to be a much more personalized view; we were able to get much more granular data.Jon EwingCMO, Fitch Group
Explore the capabilities
Web content recommendations
AI-powered recommendations act upon the unique interests of each visitor in real-time to help you deliver personalization with minimal manual effort.
Email product recommendations
Combine AI and machine learning algorithms with your merchandising strategies to send the best products to each recipient.
Web product recommendations
Use our machine learning algorithms optimized for commerce to deliver personalized product recommendations in real-time.
Email content recommendations
Automate the delivery of content recommendations via email based on the unique interests of each recipient with no manual rules.
Personalized search & navigation
Leverage AI to personalize search results with the most relevant products and content at the user level based on real-time behavioral signals.
Track known and anonymous users and their first-party activity so you can aggregate, segment and activate in other channels.
Gain a real-time understanding of the content you have at a granular level, why it engages your visitors and prescriptive guidance on how to optimize the ROI of your content strategy.
Deliver individually-tailored relevance to your visitors, driving up the number of conversions and lowering the cost.
Data Core Service
Stitch customer and account profiles to create holistic view that goes deeper than just website traffic with enriched first-party data.
- Harmonized data
- Unified customer profiles
- Lead with first-party data
One comprehensive solution for targeting, testing and recommendations to create the ultimate system of differentiation.
- Innovate with A/B testing
- Deliver dynamic AI personalization
- Eliminate guesswork with AI
The experts agree. Optimizely named a Leader in The Forrester Wave™
Forrester Research named Optimizely a leader in the Forrester Wave report for Digital Experience Platforms (DXPs) on strength in testing and optimization, digital commerce and platform operations.
Plans and pricing
Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.
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