Toppers Pizza dish up tasty customer experiences

The challenge

Toppers Pizza are noted as one of the fastest growing pizza chains in the US. Covering 15 States with near 80 physical stores. They're notorious for their delicious taste and fresh ingredients.

The Challenge

Experiencing over 50% of orders taking place online, Toppers Pizza (Toppers) wanted to take a proactive step in excelling customer needs. They sought to transform their existing customer experience by building a foundation of technology-driven innovation. The food retailers’ objectives were to;

  • Create a cloud-based Point of Sale (POS)
  • A commerce-enabled website
  • increase revenue through these channels
  • Improve engagement with customers


Retail and consumer

Product used


The solution

To successfully execute these objectives, Toppers appointed Optimizely Premium Partner Rightpoint.

The teams created two new areas to realize Toppers ambition, all to be built on the Optimizely Digital Experience Platform.

The first area was a commerce infrastructure that would support online transactions. The second was a custom-built POS across its physical estate. The two areas would be integrated in enabling automatic re-ordering functions the aid the supply-chain. 

Both areas were to be hosted on Microsoft Azure, giving Toppers real-time data insight and the flexibility to update promotions & pricing across all customer engagement points with the ability to easily scale to high traffic demands.

The Outcome

Customers using their user-profile, now had a seamless journey - whether online or offline when it came to ordering. Optimizely's stable yet powerful platform unlocked rich data for Toppers improving store efficiency. Each Toppers store has access to real-time insights about how much time a new order takes from input, to baking, to load time. In addition, an innovative new GPS-routing map shows exactly where all the deliveries are located. All Toppers delivery drivers now venture out in the most efficient way possible. The multitude of newly delivered benefits all contribute to an even better customer experience with Toppers.

In collaboration with


United States

Rightpoint is a global experience company and part of Genpact (NYSE: G).  We create positive human interactions that drive meaningful business outcomes.  Over 700 employees work with clients end-to-end, from defining and enabling vision, to ensuring ongoing market relevance.  Rightpoint serves more than 250 Fortune 1000 companies and has been named one of Crain's 50 Fastest Growing Companies in Chicago for four consecutive years.  
Rightpoint has worked with Optimizely for almost a decade delivering award-winning, experiential websites for some of the largest brands in the world. Honored as back-to-back Strategic Partner and Premium Partner of the year, we are one of Optimizely’s most decorated partners in North America.  With over 75 Optimizely certified developers on staff, Rightpoint is positioned to deliver transformative Optimizely projects that make an impact. 

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