Why Sky has no limits: Lessons learned from the journey to digital transformation
The experimentation team at Sky has been working hard to shape a culture of experimentation. They first started using Optimizely to enhance the customer experience across all digital touchpoints. Yet with a huge array of teams and resources scattered across the organization, they quickly saw a need to focus their efforts.
That led to the Sky Digital Center of Excellence, established to shape a data-driven culture, generate valuable real-world insights, and create better customer experiences across the board.
- Sky developed a world-class approach to experimentation.
- How and why they progressed to reducing velocity while increasing quality.
- How and why Sky plans to scale up server-side testing to provide an end-to-end approach in 2023.