Smart Campaign Design Agent

Agent details

Benefit

Converts a campaign brief into a complete, segment-by-segment Smart Campaign flow architecture — node sequences, A/B test variants, segment exclusions, UTM parameters, and a master send schedule — delivered as an interactive canvas a campaign manager can build from directly in Optimizely Campaign.

How it works

Reads a campaign brief from your artifacts, identifies every distinct email flow, and applies Optimizely Campaign's node rules to design each segment — adding A/B test branches, inventory-velocity monitoring checkpoints, and structured clarifying questions only where the brief is ambiguous.

Who it helps

Email and campaign managers who need a technically sound, buildable Smart Campaign architecture without manually mapping nodes or guessing at sequencing rules.

Built by

O
Optimizely

Works with

CampaignAgent Platform

Documentation

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