WebMCP Deployment Agent

Agent details

Benefit

Turns what visitors do on your site, like searching, filtering, and adding to cart, into tools AI agents can call. So agents like Gemini in Chrome can finish the job instead of guessing their way around your page.

How it works

Explores your site to find what visitors do there, then lets you pick which actions to build. It writes a WebMCP tool for each one and tests it on your live site. You choose how it ships: Google Tag Manager, a file your developer uploads, or Optimizely Web Experimentation. Nothing goes live until you say so.

Who it helps

Digital and web teams who want their sites ready for AI agents without hand-coding WebMCP tools. No Web Experimentation license needed. Google Tag Manager and Self-host work without it.

Built by

Optimizely

Documentation

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