FullStory
FullStory’s digital experience analytics platform empowers businesses to continuously improve the digital customer experience across sites and apps.
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FullStory
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Web Experimentation
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FullStory provides enhanced insights and Optimizely acts on them. Optimizely can create experiments based on FullStory’s real-time understanding of a customer’s engagement and frustration. Using FullStory allows you to record and play back all in-browser interactions which you can then use within you experiment creation process.