Google Ads for Campaign

Advertising with Google Ads is a 'must have' for every marketer. Advertising is expensive, which makes targeting with relevant data even more important. Current data in Google Ads is a building block to make your Google campaigns even more effective.

Automatically transfer relevant recipients from Optimizely Campaign to a customer list or tag/segment in Google Ads. Use data from Optimizely Campaign automatically in Google Ads for efficient, personalized and target group-oriented advertising.

Integrating with Optimizely Campaign

1. Create/configure a list in Google Ads
2. Choose which contacts from which recipient list should be exported to Optimizely Campaign.
3. Set up fully automated data transfer in Zapier*
4. Configure the data mapping.
5. The contacts are transferred from Optimizely Campaign to Google Ads.
6. Use the data in Google Ads for segmented advertising.

Features and advantages at a glance:

• Automatic data transfer without manual effort
• High quality of data through process automation
• Greater efficiency of your Google Ads campaigns by using existing data from Optimizely Campaign

*Access to Zapier required.