Klaviyo is a marketing automation platform that specializes in email and SMS marketing services. It provides businesses with powerful tools to capture, segment, and engage their audience through personalized communications. Klaviyo integrates with numerous e-commerce platforms, enabling companies to leverage data-driven insights to drive sales and build lasting relationships with customers. Its user-friendly interface and advanced analytics capabilities make it a favorite among small to large businesses looking to optimize their marketing efforts and enhance customer experience.