Mouseflow

The integration helps clients understand how visitors behave under specific experiments and variations.

It generates heatmaps for each page variation and associates pertinent details (experiment ID/variation ID) to each recorded session. This allows clients to sort/filter for sessions or heatmaps based on information from Optimizely Web Experimentation.

  • Discover the impact your experiment variations have on user engagement using rich heatmaps available with Mouseflow
  • Surface insights about behavioral changes between experiment variations with Mouseflow's robust session recordings
  • Understand the "why" behind your visitors' behavior to inform future product development and experiment ideas