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Marketo ROI Analytics
Integrate Marketo with Optimizely’s CMP to effortlessly measure the impact of HTML pages created through the CMP on leads and their conversion on your website.
Description
Marketo made easy
Integrate Marketo with Optimizely’s CMP to effortlessly measure the impact of HTML pages created through the CMP on leads and their conversion on your website.
Why marketers love Optimizely’s CMP Marketo ROI Analytics integration
The Marketo ROI Analytics integration provides native, embedded ROI analytics allowing teams to measure the impact of HTML pages created through the CMP on new and existing leads who convert on the customer's website. The integration uses Marketo Contacts and Salesforce Opportunities data to calculate performance metrics.
Features
- Calculates Leads Generated and Leads Reached.
- Pipeline Generated, Pipeline Influenced, and Revenue Influenced calculated when paired with Salesforce integration.
- Displays metrics in the Optimizely CMP Analytics module.
- View daily, weekly, or monthly totals.
- View ROI metrics for a specific piece of content.