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NA: The Best-of-the-Best

Best Buying Experience - Royal Canin

The "Best Buying Experience" is a team-based award highlighting a customer who drives efficient purchasing and grows retention through memorable customer engagement.

Royal Canin's buying experience is fully integrated into ERP, OMS, PIM, Analytic Tools, Reviews, and more. 

  • Increased orders, sales and AOV 
  • Achieved Net Promoter Score of 50 

Best Content Experience - Outrigger

The "Best Content Experience" is a team-based award highlighting a customer that has transformed how they author and publish content to deliver exceptional customer experiences.

Throughout 2022, Outrigger committed to providing personalized and engaging experiences by tailoring their digital content to help customers envision their dream vacation and highlight the emotional aspect of travel. As a result, they saw a 77% increase in bookings and a 63% boost in revenue overall.

  • Bookings up by 77%
  • 63% boost in revenue

Best Experimentation Program - United Airlines

The "Best Experimentation Program" is a team-based award for customers who practice a test-and-learn mindset and experimentation culture across multiple teams, channels, and devices.

United Airlines is evolving digitally with Optimizely and using experimentation to make major, lasting changes to their daily operations. In 2022, they conducted 330 experiments alone and have grown engagement levels to near 100%, with representation across all digital teams. They aim to continuously improve their testing process.

  • 330 experiments in 2022 
  • Engagement level near 100% 

Best Use of Customer Insight & Data - Simpson Strong Tie

The "Best Use of Customer Insight & Data" is a team-based award for customers who use first-party data to create intelligent experiences and deliver outstanding business results. 

From having no personalization or recommendations, Simpson Strong Tie has transformed how they do business by showcasing new products, educating customers about upgrades, and helping users quickly discover related and relevant products.

  • First time for personalization and recommendations 
  • Educating customers on upgrades

NA: Tech & Innovation

Greatest Digital Transformation - Garlock

The "Greatest Digital Transformation" is an organization-wide award recognizing customers who accelerated their digital transformation journey with Optimizely and showcasing how the consolidation of tools helped lower their TCO.

Since implementing Optimizely, orders through the website have increased by a staggering 30% each month, sales have skyrocketed by 43% month over month, and orders are up to 90% faster to process. On top of that, quotes have decreased by 18% (a good thing!) as customers choose to use the website, reducing the service cost.

  • Monthly orders up by 30%
  • Orders 90% faster via the website

Greatest Use of Technology - Hunter Engineering Co.

The "Greatest Use of Technology" is an organization-wide award recognizing customers who have deployed and maintained a technology ecosystem with Optimizely at the center of their digital planning and execution process.

Hunter Engineering Company has enabled customized experiences relevant to the users and increased sales leads by 36%. Their continued focus on brand promotion and go-to-market strategy successes will carry them well into the future.

  • Truly customized user experiences
  • Sales leads up by 36% 

NA: People

Most Customer-Centric Culture - Bloomberg Media

This is a team-based award is given to the organization that best demonstrates collaboration across multiple departments by using Optimizely products to reach an end goal - by putting their customers first with all that they do.

The Bloomberg subscription team is remarkably committed to improving customer experience and satisfaction. Their insights, gleaned from diverse sources like app reviews, NPS scores, and customer support interactions, demonstrate a responsive, customer-centric approach from the outset.

  • Commitment to customer experience and satisfaction
  • Use data to take a more customer-centric approach
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Digital Pioneer of the Year - OnPoint Energy

This award recognizes an individual who helped their company reach specific digital goals via clear communication among stakeholders, being an educational leader, and using winning digital strategies.

Keith's primary goal was clear: transform and elevate the REP model to prioritize customer lifetime value.

Under his leadership, OnPoint made remarkable strides. Leveraging Optimizely, OnPoint reduced their Digital Customer Acquisition Cost to almost half their initial estimates. They tackled a massive industry-wide fraud challenge - bringing thousands of activities down to nearly zero - in only 90 days. And OnPoint soared financially, reaching an impressive 300% above their year-one revenue projections.

  • Reduced fraud activities from thousands to almost zero 
  • 300% above year-one revenue projections

UKI: The Best-of-the-Best

Best Buying Experience - Toolstream Ltd

Toolstream has rolled out advanced browsing and search capabilities, creating an effortless shopping journey. They have pioneered in the B2B sector by offering a consumer-grade experience, with a focus on personalization and embraced the mobile trend, leading to a significant rise in mobile engagement.

  • Advanced browsing and search capabilities 
  • Simplified and enhanced buying process

Best Content Experience - ACCO Brands

ACCO have been on a transformation journey to deliver award winning websites that put the user experience at the centre of their digital strategy. They have revolutionised their websites UX and are proud of their new concise navigation menu. Since the project, ACCO have seen their site health improve by 10%,  their product registration increase from 56% to 88%, and their ‘where to buy’ CTRs improve (on average) by 80% in EMEA.

  • 'Where To Buy' CTRs increase by 80%
  • 10% site health improvement

Best Experimentation Program - News UK

Working as a Center of Excellence, News UK have built and developed an amazing culture within the wider business, with over 200 users now trained on the platform. News UK run over 100 experiments a year across web and feature experimentation, with most tests using over 100 lines of code and maximising all features available to them within Optimizely. And through one seemingly simple experiment, based on reader feedback, they were able to drive an increase of 39% in subscriptions.

  • Over 100 experiments a year
  • 39% increase in subscriptions

UKI: Tech & Innovation

Greatest Digital Transformation – Shell

Utilising Optimizely’s CMP has allowed Shell to significantly improve their internal collaboration and communication through streamlining their user experience. The consolidation of these processes into one central tool has allowed Shell to fulfil their mantra to ‘simplify the user experience and process’. Through doing so, Shell reported an astonishing savings calculation of over $1million per year and has supported their accelerated digital journey.

  • Enhanced global collaboration and communication
  • Streamlined user experience

Greatest use of Technology - The Royal Mint

The Royal Mint has chosen Optimizely to be at the core of its digital platforms, and continue to enhance an already exceptional digital experience for a wide range of customer types. It's been a wild couple of years of major UK events - The Royal Mint continue to grow and diversify using Optimizely's solutions to drive unique buying experiences, leverage customer data and experiment their way into the future.

  • Data-driven customer-centric approach
  • Doubled annual traffic since 2020

UKI: People

Most Customer-Centric Culture – Mazda

Mazda embarked on a mission to enhance customer experience on their website. The results of this customer-centric and data-backed initiative were remarkable. They saw a 23% increase in users completing the "Book a test drive form," a 16% rise in users viewing used car stock, and a 15% reduction in site-wide bounce rates. All these metrics signify Mazda's success in achieving its goals.

  • 23% increase in users completing the "Book a test drive form"
  • 15% drop in site-wide bounce rates

Digital Pioneer of the Year – Zoopla

As an Implementation Engineer, Kieran championed a project to bring Optimizely into the ownership of the tracking and data team, to increase the rate of experimentation and introduce a guidance, monitoring and quality-checks procedure to experimentation. This level of ownership has greatly increased the efficiency at which experiments are deployed, while in-turn reducing reliance on engineering and data teams to run experiments.

  • Experiments deployed efficiently 
  • Reduced reliance on engineering and data teams 

ANZ: The Best-of-the-Best

Best Buying Experience - Adairs Retail Group Pty Ltd

Adairs undertook a critical project of redesigning and re-platforming their website to support their growth as an omnichannel retailer and enhance their customer's experience. With rigorous testing they ensured no defects or unforeseen errors could impact the site, that it was safe from hackers, that the website was fit for use across multiple devices and browsers, and that overall stability, speed, scalability, and responsiveness was maintained during peak sale events. The results demonstrated a robust solution and an uplift in GMV.

  • Stability during peak sale events
  • Uplift in GMV

 

Best Content Experience - Greater Bank

Prior to Optimizely, Greater Bank spent over 700 hours on approvals, forms, and processes which was a massive drain on resources. Since they have adopted the Optimizely platform they've used the time saved to focus on personalization. Greater Bank craft bespoke experiences for their customers by providing relevant community-based content and have achieved phenomenal results in creating a personalized desktop & mobile experience for each customer.

  • Hours saved in resource and time
  • Personalized desktop and mobile experience

Best Experimentation Program - ZALORA

Before the team's inception, Zalora relied on gut-feel, past experience, and managerial direction to roll out features, without a clear experimentation framework. Since then, the team has demonstrated a strong culture of experimentation based on leading indicators rather than lagging indicators such as customer lifetime value. They have successfully implemented a framework of rapid experimentation and "build-measure-learn" which has improved key metrics such as return rates and purchase conversion rates.

  • Implemented Rapid Experimentation
  • Improved return rates and purchase conversion rates

Best Use of Customer Insight & Data - Toxinz

Toxinz, part of The National Poisons Centre of New Zealand set out to enhance data collection, improve user access and usability, and create custom reports to better support subscribers. By using Optimizely's CMS and Data Platform, they can now collect data, even with ad blockers installed, ensuring that critical information on toxic substances reach those in need. Users can search the extensive content library effectively, improving access to vital information. Furthermore, they can generate custom reports on a monthly basis.

  • Improved access to vital information
  • Delivering custom reports

ANZ: Tech & Innovation

Greatest Digital Transformation - Lendlease

Lendlease faced challenges with an outdated system that required costly upgrades which made it difficult to deliver personalized content efficiently. Their marketing team struggled to create and deploy new content at pace which was limiting their ability to quickly create and push content online. Within one year they migrated their 53 main websites to the Optimizely Platform. Now, the marketing team can create and deploy content much faster, with certain changes taking just minutes instead of hours.

  • Delpoy content in minutes not hours
  • Transformation in digital operations

Greatest use of Technology - Australian Red Cross

Australian Red Cross's implementation of Optimizely's suite of products has revolutionized their digital presence and generated remarkable outcomes. Their achievements include; a 1300% increase in users between March and September 2021; a 37% increase in average order value, an impressive 83% increase in conversion rate, and an astounding 2800% increase in revenue. Their innovative digital transformation exemplifies the power of Optimizely in driving personalized, and highly efficient digital experiences for non-profit organizations.

  • 37% increase in AOV
  • 83% increase in conversion rate

ANZ: People

Most Customer-Centric Culture - Optus

Optus demonstrates a strong commitment to customer-centricity by leveraging various data sources, including quant funnels and survey feedback to gain insights into customer preferences. One outstanding example is the 'Easier to Navigate' experiment, which resulted in a remarkable 22% increase in purchases for certain products and a 3% decrease in bounce rates. This is just one of 56 experiments completed within the year, showcasing Optus's dedication to continuous improvement and delivering meaningful customer experiences.

  • 22% increase in purchases
  • Decreased bounce rates by 3%

 

Digital Pioneer of the Year - Air New Zealand

Simon has played a significant role in building Air NewZealand’s experimentation practice. He has been instrumental in promoting the test and learn methodology, working closely with Optimizely to ensure that best practices are implemented. Simon’s contributions have helped the company optimize its website performance and build key capabilities to run personalization experiences. His efforts have also led to an increase in the velocity of experiments, which is a testament to his commitment to innovation and digital transformation.

  • Promoted the test and learn methodology
  • Increased the velocity of experiments

Nordic: The Best-of-the-Best

Best Buying Experience - MediCarrier AB

Partner: HiQ AB

MediCarrier's ambition was to enable healthcare providers to spend more time on patients and less time on cumbersome systems. With over 15,000 SKUs from 260 vendors, the sheer volume highlighted the necessity of this transformation. Using Optimizely, they have reduced search and order time by 30%, and have seen a 25% drop in customer service calls. Overall, they have delivered a seamless, efficient, and high-quality e-commerce process.

  • 30% reduction in search and order time
  • A robust proactive customer communication system

Best Content Experience - World of Volvo

Partner: Ninetech

With an idea that all inspiring experiences, events, and visits start online, World of Volvo has laid a solid foundation by using Optimizely's CMS to make digital growth possible and to keep creating stunning digital experiences before, during, and after the physical visit. With upcoming integrations and exciting updates, World of Volvo will continue to generate value and personal experiences for their audience.

  • Destination website
  • Personal online experiences

Best Experimentation Program - Hello Fresh SE

Hello Fresh’s exceptional experimentation program has made data-driven decisions an integral part of their DNA. In the last year alone, they have run over 500 experiments across multiple countries, removing guess-work from innovation. Their advanced usage of our enriched data exports and rest API has allowed them to unlock even more insights into their program, and sets a shining example for others to follow.

  • +30% conclusive rate
  • +20% winning rate

Nordic: Tech & Innovation

Greatest Digital Transformation - Stena Fastigheter AB

Partner: Blinka Blå

Stena is transforming the real estate industry by easing communication, service and experience for their customers. By implementing their new "My pages", 76% of errands are now digital and the number of customer service calls has reduced by 50%. By digitizing the customer journey through Optimizely CMS, Stena now provides higher quality service to more customers at a lower internal cost.

  • Cut calls to customer service by 50%
  • Transformed customer communication

Greatest use of Technology - Porsche Lifestyle GmbH & CO. KG

Partner: Syzygy Deutschland GmbH

By positioning themselves at the forefront of innovation, Porsche have not only ensured their own future but have also become trailblazers in the industry. Their commitment to staying ahead has led to a substantial increase in performance and unparalleled scalability. These outcomes are now the foundation upon which they are building a groundbreaking Headless Multi-Brand Platform.

  • Performance increase
  • Robust technical foundation

Nordic: People

Most Customer-Centric Culture - Marginalen Bank Bankaktiebolag

With Optimizely as their ally, Marginalen Bank transformed their website and app into a powerful customer-centric platform, offering educational content and prompt issue resolution. As a result, brand recognition and banking services skyrocketed by 30%, outshining competitors. Mobile app downloads increased by an impressive 183% and monthly usage increased by 25%.

  • Powerful customer-centric platforms
  • 30% increase in brand recognition

Pioneer of the Year - Nikon Europe BV

Partner: Dept

Olga has demonstrated excellent innovation and leadership skills which not only maximise success for the business, but allow individuals to reach their full potential. This includes upgrading Nikon's outdated tech stack by consolidating multiple platforms with Optimizely’s DXP, and launching Nikon's Digital Marketing Academy - a training programme designed to upskill team members. The organisation has seen a 51% increase in website engagement, and a 75% decrease in publish time.

  • 51% increase in website engagement
  • Decreased publish time by 75%