Two perspectives on the future of digital experience: where intelligent agents genuinely accelerate content and campaign work, and the guardrails that need to be in place before you hand them the controls. You'll see real examples from Optimizely environments, hear where the friction actually shows up in rollout, and leave with a clear view of the governance, oversight, and structure that keep autonomous marketing both brand-safe and brilliantly creative.
Session 1
Valantic: Orchestration and AI agents in eCommerce
How agents coordinate the work across a commerce operation — product content, and campaign execution. Real use cases, with what worked and what took longer than expected
Session 2
NoA Ignite: Is Marketing Ready for Take Off ?
Aviation is the most automated industry in the world, and it still pays a premium for the pilot. In this session, George Lavric (Head of Agentic Platforms, NoA Ignite) uses that lens to make sense of agentic marketing: why agents belong inside your content supply chain, what Optimizely's new Virtual Teammates actually do on a Monday morning, and why more automation means more governance, not less.