Your site now serves two audiences with completely different expectations — buyers who want an experience and AI agents that need structured, retrievable answers. The balancing act between human experience and machine readability is the new strategic question. Optimizely's SVP of Marketing, Tara Corey, and a special guest speaker break down what to prioritize right now.

In a world where anyone can vibe-code a site in an afternoon, the brands that win are the ones humans actually want to spend time on. The stakes are high: AI search brings more qualified visitors to your site, making personalization more important than ever. This session is about maximizing every visit and making your site worth the trip.

AEO is 12 months old. Long enough to have real data. Short enough that nobody has all the answers. Join Bryan Hopkins from Outrigger Hotels as he shares insights on his AEO journey, including key priorities, lessons learned, and what marketing leaders can expect as they navigate the fast-changing world of AI-driven search.

Your board wants to know why agents aren't surfacing your brand. Your team is juggling two quality bars for two audiences they're still learning. And the headlines change weekly. This session is for leaders who need to stop reacting and start operating — how to build the confidence, the workflows, and the knowledge to lead a team through a landscape that's still forming.