Buyers want an experience worth their time. AI agents want content they can retrieve and cite. The brands winning over both audiences aren't working harder — they changed how they build content, how they optimize, and how their teams operate. This is what that looks like
Virtual Event
Content+ Beyond
20 August 2026
2:00 - 4:00 PM UTC
Mark your calendars
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2:00 pm - 2:30 pm UTC
The keynote: Brand vs. demand: where should your money go?
Optimizely's SVP of marketing joins guest speaker, Forrester's Nikhil Lai, on where to invest as AI search becomes your biggest referral source.
Tara CoreyOptimizely
Nikhil LaiForrester
2:30 pm - 3:00 pm UTC
Create for humans: Turn hard-won traffic into your best signal yet
Humans are a shrinking slice of your traffic. Hear from the "godfather of martech" Scott Brinker and Optimizely's Kevin Li on making every visit count with personalization that converts.
Kevin LiOptimizely
Scott BrinkerChiefmartec
3:00 pm - 3:30 pm UTC
Create for agents: The truth on what worked and what didn't in year one of AEO
Separate content for agents? AI cloaking? Does llms.txt even matter? Conductor CEO Seth Besmertnik and Outrigger's Bryan Hopkins on what year one of AEO actually taught them.
Shafqat IslamOptimizely
Bryan HopkinsOutrigger Hotels
Seth BesmertnikConductor
3:30 pm - 4:00 pm UTC
New site in 90 days: Lessons from rebuilding optimizely.com in the agentic era
Hear directly from the two developers who rebuilt optimizely.com - 2,000 pages, new design, new platform, three months - on what velocity actually looks like when AI is part of your team, and what they wish they'd known going in.
Nazanin RamezaniOptimizely
Event details
The keynote
Your site now serves two audiences with completely different expectations — buyers who want an experience and AI agents that need structured, retrievable answers. The balancing act between human experience and machine readability is the new strategic question. Optimizely's SVP of Marketing, Tara Corey, and a special guest speaker break down what to prioritize right now.
Create for humans
In a world where anyone can vibe-code a site in an afternoon, the brands that win are the ones humans actually want to spend time on. The stakes are high: AI search brings more qualified visitors to your site, making personalization more important than ever. This session is about maximizing every visit and making your site worth the trip.
Create for agents
AEO is 12 months old. Long enough to have real data. Short enough that nobody has all the answers. Join Bryan Hopkins from Outrigger Hotels as he shares insights on his AEO journey, including key priorities, lessons learned, and what marketing leaders can expect as they navigate the fast-changing world of AI-driven search.
Keep your cool
Your board wants to know why agents aren't surfacing your brand. Your team is juggling two quality bars for two audiences they're still learning. And the headlines change weekly. This session is for leaders who need to stop reacting and start operating — how to build the confidence, the workflows, and the knowledge to lead a team through a landscape that's still forming.
Meet the speakers