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  1. Field Notes
  2. Events
calendar_monthSep 23, 2026
10:00 am - 6:00 pm CEST

The future of marketing is Agentic. And it starts now.

Go ahead and read that again. Because it's true. If you haven't started exploring agentic marketing yet, now's the time. And there's no better place to see it in action than DMEXCO.

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On-location event
calendar_month
10:00 am - 6:00 pm CEST
distance
Koelnmesse
Messeplatz 1
Cologne 50679
Get directions

Come visit us at DMEXCO 2026

Join us at DMEXCO and visit us at in Hall 6 Booth C-030 to experience the Optimizely Agentic Marketing Platform live. 

Talk to our digital experts and see how agentic marketing can help streamline your entire marketing lifecycle. From creating content faster to testing ideas more effectively and delivering exceptional customer experiences, discover how AI-powered workflows help teams work smarter and move faster.

And of course, there's more to discover at our booth. Here's a clue: think personalization meets fragrance. Stop by our booth and experience the magic for yourself.

Featured products

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What to expect

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Live product demos

See the Optimizely Agentic Marketing Platform in action and experience how AI agents automate, orchestrate, and scale your entire marketing supply chain.

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1:1 expert sessions

Book a personal meeting with our experts to explore how agentic AI can solve your specific marketing challenges and accelerate growth.

Book an appointment

 
 

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

 
 
 
 
 
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Live Presentations & masterclass

Join our sessions on stage covering the latest in agentic marketing. Stay tuned for more info.

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Tailored strategy advice

Get actionable recommendations on how to integrate agentic marketing into your existing tech stack and digital strategy.

10:45 am - 11:15 am CEST

Masterclass

How to prioritise when anything is possible: Discovering high-impact AI use cases for marketing

Most AI initiatives fail to create real business value– not because the technology isn't ready but because teams often don't know where AI can make the biggest difference. In this session, Ricki Lawal, Digital Marketing Director, shows you how to identify these specific potentials. This allows you to focus on the tasks you know are important but rarely have time for in your daily routine.

Ricki Lawal
Ricki Lawal