• 11.15-12.00: Lunch
• 12.00-13.30: Open session
• 14.00-16.00: For Optimizely customers
• 16.00-18.00: After work

Join us as we gather some of Norway's most exciting companies and experts to share experiences, insights and practical tips on how experimentation can become a growth engine in your business.

The event consists of two parts: An open session for everyone, and a closed session for existing customers.
We start with lunch and mingling from 11.15, before moving on to the professional session at 12.00

📍 Location: Epicenter (Edvard Storms Gate 2)
📅 Date: September 3rd
🕓 Time: Lunch from 11.15. Professional part: 12.00-13.30/16.30
🧑‍🤝‍🧑 Number of places: Max 200 per part – first come first served!

🧪 Part 1 – A/B testing as a growth engine – from first test to data-driven culture

In this part you will hear real stories from three companies at different stages in their experimentation journey:

Landkreditt Bank – brand new to experimentation: how they got started

Øyvind Gulbjørnrud and Gudbrand Olimb tell how Landkreditt Bank recently took its first steps on the experimentation journey. They share why it was crucial to connect data from the data warehouse (Snowflake) with personalization - so that future decisions are based on actual insight, not gut feeling.

A lecture for those of you who are curious about how to lay the foundation right from the start.

Tryg Forsikring – a one-woman band for CRO teams with AI

How can one person gain more power in CRO work with the help of AI? In this talk, Angela Schrøder shares experiences with å using Optimizely's AI, Opal, as a practical sparring partner in everyday life.

She shows how AI can support the work from idea and hypothesis to prioritization and test setup – and make experimentation more structured and feasible, even without a large CRO team around it.

Complete – from scattered A/B tests to a mature experimentation culture

Samantha Gowran Farrie takes you on Komplett's journey – from where she joined, via the goals she set, to how she and the team have built «a new way of working». Along the way, she shares concrete experiments, learnings and results that have made experimentation a real growth engine.
A lecture for those of you who want to see what a mature experimentation culture actually requires – and what it gives back.

🎯 Suitable for you who:

• Want to learn how to include AI in the experimentation process
• Want to learn from others in the industry and network with like-minded people
• Start with experimentation
• Want to learn about the different stages you go through to build a culture of experimentation

🔐 Part 2 – Closed forum for existing customers

Part 2 is reserved for customers who currently use Optimizely Experimentation

Here we go hands-on with concrete tips, demos and deep dives:

Vita – "Everyone" talks about it, Vita does it: AI in everyday life

Everyday "everyone" talks about AI. Unfortunately, few have experienced the great utility until now. Much of this is due to a fragmented, or no, AI strategy. This is where Vita stands out! They realized early on that AI is here to stay, and therefore began to look at specific use cases for how they can streamline and optimize various processes.

In this talk, Beate Christiansen and Oda Westby will talk about how Vita works with AI in everyday life. Where they stand today, and how they envision the future. Among other things, they will discuss:

• A brief overview of Vita's AI strategy
• Why they have chosen Opal to support this strategy
• Specific examples of how they have used Opal in the experimentation process
• What business value they have gained
• How they envision AI supporting them in the months and years to come.

AI Workshop – From theory to practice.

We'll help you get started, and you'll get hands-on experience with how to use AI to create hypotheses, set up experiments and measure value. Bring your own laptop.

Mingling with like-minded people – Optimizely offers Afterwork and mingling with industry colleagues.

👉 Do you have something you want to share? Feel free to send us a few lines by email, espen@optimizely.no, or register it in the form when registering.