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Navigating the content journey in 2022 is going to be more difficult to map out than ever.

Investments in content production are on the rise, and so are the challenges associated with measurement, results, and performance.

Welcome and Optimizely’s own Anthony Aiosa and Kara Andersen recently held a discussion as part of Content Marketing Institute‘s TechTalk series to discuss the state of content in 2022.

Drawing upon insights from fresh in-depth research from influential content marketers, the webinar below takes a deep dive into where content is heading in 2022 and how you can get ahead of the trends.

Watch below!