From chaos to clarity: habits of high-performing marketing teams
From chaos to clarity: habits of high-performing marketing teams
Innovation and creativity don't happen in a vacuum. Humans work better in groups, and the right platform provides a base for their collective imagination to flourish. We aim to understand how platforms frame and guide your teams' work, providing practical benefits around work processes, and freeing them to concentrate on reaching new levels of content effectiveness.
Are you seeking to streamline and enhance your marketing process, uncovering inefficiencies and leveraging technology to drive better results?
In this session, we will delve into the key stages of the marketing process, including content and campaign planning, content creation and collaboration, and campaign execution, publishing and analytics. Hear from Optimizely's CMO about the story of "Optimizely on Optimizely" and how the whole of Opticon 2023 was arranged on our Content Marketing Platform.