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How to build experimental features

Design and implement your next feature following Optimizely's best practices for maximizing ease of experimentation.

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Dazzle your product and experimentation teams by enabling them to play with experimental features without needing to involve an engineer. Learn why rolling out a feature to 100% of traffic is a thing of the past and how you can enlist your customers - unknowingly - to reduce your manual QA efforts with canary testing practices. The next time you're asked to build a Corolla, give them a Lamborghini at no extra cost. Come for the content, stay for the memes.

Catch Griffin Cox, Senior Product Manager at Optimizely, as he demonstrates how to build experimental features. 

This video was recorded at our 2022 Opticon in San Diego, CA.