The customer experience race to buying cars online
Buying a car is a complex process with multiple considerations and dependencies. And lately, potential customers are now demanding a far more effortless and seamless experience when it comes to purchasing a vehicle.
In this report, produced in conjunction with our Platinum Partner Candyspace, we look at digital trends influencing the car-buying journey and how OEMs and dealers are working towards creating a superlative, frictionless experience for their customers. As part of our wide-ranging research, we spoke at length with three key industry figures: Claire Andrews, Marketing Director – Mazda, Jules Tilstone, Managing Director – DS Automobiles and Victoria Rhodes, European Marketing Manager – Luxury automotive brand.