Opal U is a live 5-day cohort where 50 senior leaders build 3 AI agents that save 10+ hours a week, and earn their AI expert certification.
Join the AI marketing cohort and prove you're the AI expert your company can't live without.
Free 5 day live cohort | Every Monday | 50 seats only
Become a certified AI expert in 5 days
Trusted by 9,000+ business and millions of happy customers
ebay
Dolby
SME
American Express
New Era
Fjällräven
Alaska Airlines
Tasks that used to take a full day are now automated in minutes. A member of my team was able to produce and launch an entire podcast series with Opal managing transcription, show notes, promotional content, and distribution - all while maintaining our brand voice. We've saved tens of thousands of dollars.
John Habib
Director, Content Strategy, Diligent
Meet your coach
I'm Stella, and I'm leading Opal U, Optimizely's AI education platform. I help marketers go from AI-curious to AI-confident, building agents that actually change how they work, and where their careers go next.
Our community includes professionals from companies like LinkedIn, Meta, Canva, Nike, Google, & Mastercard, everyone from marketing managers to CMOs.
Wherever you're starting, there's a seat here for you.
What I care about: Creating a safe and fun space to learn that allows you to ship incredibly useful AI agents that change your career!
- Previously built an AI-powered content workflow app
- Helping marketing teams scale with AI since 2023
- Trusted by marketers from managers to CMOs
What you'll build in 5 days
No theory. No fluff. Just 3 working agents that save you real time starting Monday morning.
Save 3-5 hours/week
Agent 1
Your first agent that automates a repetitive task you do every week. Most students save 3-5 hours/week with this one alone.
Example: Auto-generate social posts from blog articles, complete with scheduling suggestions
Your "holy s&*!" moment
Agent 2
A more complex workflow that connects multiple steps. This is where students have their "holy s&*#" moment.
Example: Research competitors → Analyze gaps → Generate content briefs → Suggest SEO optimizations
Fix your biggest bottleneck
Agent 3
Your custom agent tailored to YOUR biggest bottleneck. This is what you'll demo on Friday and share with your team.
Example: Campaign performance analyzer that suggests next steps based on your KPIs
Your 5-day journey
1 hour per day. Live training. Build together.
1
Ideate and prioritize
Map your biggest time sucks. Learn the framework for deciding what to automate first. Walk out with 3 agents you'll build this week (no analysis paralysis).
2
Prompt engineering that actually works
Stop writing prompts like everyone else. Learn the 5 techniques that turn "meh" outputs into "how did you do that?" results. Build Agent #1.
3
Planning + context
Your agents need to know YOUR business, YOUR brand, YOUR audience. Learn how to feed context so your outputs actually sound like you. Build Agent #2.
4
Tools + evaluations
Connect your agents to real data sources. Set up quality checks so you're not babysitting every output. This is where it gets powerful. Build Agent #3.
5
Demo day 🎉
Show off what you built. Get feedback. See what others created. Leave with 10+ new ideas to build next. (And a LinkedIn post that gets you noticed.)
Is this for you?
This cohort is designed for senior marketing leaders who need results fast.
Perfect if you're ...
A Senior, VP, or Head of Marketing/ Content/ Digital who needs to prove ROI from AI
Overwhelmed by AI hype and don't know where to start
Expected to "do more with less" and need to multiply your output
Ready to dedicate 1 hour/day for 5 days to transform how you work
Want to become the AI expert your team relies on
Not ready if ...
You're just exploring AI casually (this is hands-on building, not theory)
You can't commit to live sessions (recordings available, but you'll miss the magic)
You're looking for a certification to put on LinkedIn (we give you working agents, not badges)
You want to learn "AI strategy" without building anything
Become acertified AI expert
Join the waitlist, cohorts kick off every Monday. Walk out with 3 agents that save you 10+ hours every week!
Only 50 seats
