Meet Mark. He is a marketer who spent years watching the industry he loved get buried by process, disconnected tools, and an AI revolution that made the chaos worse. He was ready walk away for good. Then he found a platform that reminded him why he fell in love with marketing in the first place. He came out the other side with stories to prove that great marketer experiences lead to great customer experiences, and now he has a place to share them.
Mark used to spend more time fixing content than creating it. Agentic CMS changed that. One connected place to plan, create, and publish experiences that reach the right people — built by AI, shaped by humans, shipped on time. The work you're proud of, without the waiting.
Mark used to spend more time fixing content than creating it. Agentic CMS changed that. One connected place to plan, create, and publish experiences that reach the right people — built by AI, shaped by humans, shipped on time. The work you're proud of, without the waiting.
Mark never wanted to guess. He wanted to know. Agentic Experimentation lets him test faster, learn in real time, and turn data into decisions his whole team can trust. No more isolated wins. No more learning left on the shelf. Just proof that what you're building is actually working.
Mark never wanted to guess. He wanted to know. Agentic Experimentation lets him test faster, learn in real time, and turn data into decisions his whole team can trust. No more isolated wins. No more learning left on the shelf. Just proof that what you're building is actually working.
Mark built agents so he could stop being one. Optimizely Agent Platform connects the work across every team, every workflow, every campaign — so the busywork runs itself and the real work finally gets his full attention. This is what it feels like using AI for the right things.
Mark built agents so he could stop being one. Optimizely Agent Platform connects the work across every team, every workflow, every campaign — so the busywork runs itself and the real work finally gets his full attention. This is what it feels like using AI for the right things.
Holiday classics? Maybe not. But the 'Tales of Mark Eting' are legends in their own right.
