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  1. Field Notes
  2. Events
calendar_monthAug 13, 2026
9:00 am - 4:00 pm AEST

Optimizely Digital Summit Sydney 2026

Join us as we bring together the leaders who are shaping the next era of digital experience. You'll hear from a new lineup of trailblazing companies as they reveal how they are harnessing AI and experimentation to build intelligent, high-impact digital experiences.

Digital experience platform
On-location event
calendar_month
9:00 am - 4:00 pm AEST
distance
ILUMINA
1 Elizabeth Street
Sydney New South Wales 2000
Get directions
Hosted By
Optimizely

The AI in brainpower.

AI as a force multiplier for human creativity.

AI can draft the brief, generate the variants, and flag what's underperforming. But the ideas that cut through still come from you. This year's Digital Summit is built around that truth.

Prepare to unlock the next wave of digital innovation! A day dedicated to the vision, strategy, and connections that will shape the future of digital.

An unparalleled agenda is rapidly taking shape. Join the waitlist to be the first to hear about speaker announcements and session details.

Details:

  • Event: Optimizely Digital Summit Sydney 2026

  • Date: Thursday, 13th August

  • Location: ILUMINA, 1 Elizabeth Street, Sydney NSW 2000

  • Action: Join our waitlist now to be the first in line for registration!

What to Expect:

The best AI results still have a human behind them. Join us for a day of sessions exploring what it really means to keep the human in the loop — and why that's your biggest competitive advantage right now.

Theme

Description

AI in Action

How leading teams are designing workflows where AI handles the volume and humans handle the judgement. Governance, guardrails, and getting it right at scale.

Human-Centred Experience Creation

AI generates the options. You make the call. Using AI to expand what your creative team can produce, without handing over the decisions that matter.

Smarter Optimisation, Sharper Instincts

AI surfaces the signals. Your team reads them. Building experimentation programmes where human insight and machine speed work together.

Speakers

Alex Atzberger

Chief Executive OfficerOptimizely
Dylan Alcott

Dylan Alcott

Paralympian, Disability Advocate, and Media Personality
Simon McDonald

Simon McDonald

Our Partners

Register now

Optimizely
See all speakers
Vice President and General Manager APJOptimizely
Michiel Dorjee

Michiel Dorjee

Director of Digital Experience
Amit Shimshi

Amit Shimshi

Senior Product ManagerOptimizely

Questions you might have

 
 

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

 
 
 
 
 

9:50 am - 10:20 am AEST

Customer Spotlight: Medibank’s Digital Evolution

Hear directly from one of Australia's largest healthcare brands on how they are transforming their customer experience, streamlining content management, and leveraging modern digital architecture to support and scale their customer-centric mission.

10:20 am - 10:50 am AEST

Fireside Chat: Rebuilding Global Experience on a Unified Platform

Join Luminary as they discuss their end-to-end digital transformation. Learn how they navigated a concurrent global rebrand, built a highly interactive digital asset framework, and established regional personalisation models to elevate user engagement worldwide.

11:30 am - 12:00 pm AEST

Panel: The MarTech Mavericks

Bringing together trailblazing brands across vastly different industries to discuss how they are bending the Optimizely platform to solve unique challenges. From tourism destinations to industrial equipment hire, learn how modern marketing leaders are using CMS, CDP, and experimentation to build self-serve ecosystems, eliminate IT bottlenecks, and achieve massive organic growth.

12:00 pm - 12:30 pm AEST

Breakout Round 1

Attendees choose from two rounds of concurrent breakout sessions, each exploring a distinct theme at the intersection of AI and digital experience.

Breakout Session 1

Agent Orchestration — Designing the AI-Powered Workflow

AI agents are no longer experimental — they're operational. Explore how to design and govern multi-agent workflows where AI handles the complexity and humans retain strategic control. Our partner shares practical frameworks for agent orchestration, governance, and measuring impact at scale.

Breakout Session 2

Experience Creation — Building at the Speed of AI

Faster doesn't always mean better. Learn how leading teams are using AI to accelerate content creation and campaign assembly without compromising brand quality or editorial standards. Our partner walks through AI-assisted workflows and headless CMS architecture built for scale.

9:10 am - 9:20 am AEST

Welcome & Opening Remarks

Kick off Digital Summit Sydney with an opening address setting the stage for a day dedicated to digital excellence, innovation, and strategic leadership across the APJ region.

Simon McDonald
Simon McDonaldOptimizely

9:20 am - 9:50 am AEST

Opening Keynote: The AI in Brainpower

Discover how the world’s leading digital experience platform is bridging the gap between artificial intelligence and human ingenuity. Learn why AI is the ultimate force multiplier for your team's creativity—scaling the "doing" so you can free up the "thinking" to deliver experiences that truly resonate.

Alex AtzbergerOptimizely
Deloitte
Deloitte
Credera
Credera
Niteco
Niteco
Bilue
Bilue
Gamma
Gamma
Contentsquare
Contentsquare
Braze
Braze
Drumline Digital
Drumline Digital
Orchard Marketing Pty Ltd
Orchard Marketing Pty Ltd