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  1. Field Notes
  2. Events
calendar_monthAug 13, 2026
9:00 am - 4:00 pm AEST

Optimizely Digital Summit Sydney 2026

Join us as we bring together the leaders who are shaping the next era of digital experience. You'll hear from a new lineup of trailblazing companies as they reveal how they are harnessing AI and experimentation to build intelligent, high-impact digital experiences.

On-location event
calendar_month
9:00 am - 4:00 pm AEST
distance
ILUMINA
1 Elizabeth Street
Sydney New South Wales 2000
Get directions
Hosted By
Optimizely
Optimizely

Speakers

Alex Atzberger

Alex Atzberger

Chief Executive OfficerOptimizely
Dylan Alcott

Dylan Alcott

Paralympian, Disability Advocate, and Media Personality
Simon McDonald

The AI in brainpower.

AI as a force multiplier for human creativity.

AI can draft the brief, generate the variants, and flag what's underperforming. But the ideas that cut through still come from you. This year's Digital Summit is built around that truth.

Prepare to unlock the next wave of digital innovation! A day dedicated to the vision, strategy, and connections that will shape the future of digital.

An unparalleled agenda is rapidly taking shape. Join the waitlist to be the first to hear about speaker announcements and session details.

Details:

  • Event: Optimizely Digital Summit Sydney 2026
  • Date: Thursday, 13th August
  • Location: ILUMINA, 1 Elizabeth Street, Sydney NSW 2000
  • Action: Join our waitlist now to be the first in line for registration!

Register now

 
 

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

 
 
 
 
 
See all speakers

Simon McDonald

Vice President and General Manager APJOptimizely
Michiel Dorjee

Michiel Dorjee

Director of Digital ExperienceOptimizely
Amit Shimshi

Amit Shimshi

Senior Product ManagerOptimizely
Stevie-Ann Dovico

Stevie-Ann Dovico

Chief Technology OfficerAustralian Financial Complaints Authority
Kimberley Rawlings

Kimberley Rawlings

Senior Manager, Digital MarketingTaronga Conservation Society Australia
Mariana Franco

Mariana Franco

Group Manager, Digital Trading and Operations Coates

Our Partners

Questions you might have

9:50 am - 10:20 am AEST

Fireside Chat with Medibank: AI powered Marketing in Health Insurance - The Early Lessons

Hear firsthand from Medibank on what happens when a highly regulated brand puts AI to the test. From the early motivations behind exploring Opal to the realities of compliance, content workflows, and building a case for scale — this candid conversation unpacks the lessons, surprises, and open questions that come with bringing AI into the MarTech stack.

10:20 am - 10:50 am AEST

Fireside Chat: Rebuilding Global Experience on a Unified Platform

Join Luminary as they discuss their end-to-end digital transformation. Learn how they navigated a concurrent global rebrand, built a highly interactive digital asset framework, and established regional personalisation models to elevate user engagement worldwide.

11:30 am - 12:00 pm AEST

Panel: The MarTech Mavericks

Bringing together trailblazing brands across vastly different industries to discuss how they are bending the Optimizely platform to solve unique challenges. From tourism destinations to industrial equipment hire, learn how modern marketing leaders are using CMS, CDP, and experimentation to build self-serve ecosystems, eliminate IT bottlenecks, and achieve massive organic growth.

3:05 pm - 3:20 pm AEST

The Optimizely Customer Awards

Celebrating the most innovative campaigns, sophisticated experimentation programmes, and transformative digital experiences built on Optimizely over the past year. We highlight the brands and teams pushing the boundaries of what's possible in digital.

9:10 am - 9:20 am AEST

Welcome & Opening Remarks

Kick off Digital Summit Sydney with an opening address setting the stage for a day dedicated to digital excellence, innovation, and strategic leadership across the APJ region.

Simon McDonald
Simon McDonaldOptimizely

9:20 am - 9:50 am AEST

Opening Keynote: The AI in Brainpower

Discover how the world’s leading digital experience platform is bridging the gap between artificial intelligence and human ingenuity. Learn why AI is the ultimate force multiplier for your team's creativity—scaling the "doing" so you can free up the "thinking" to deliver experiences that truly resonate.

Alex AtzbergerOptimizely

2:00 am - 2:30 pm AEST

Product Keynote: Optimizely One & The Future of Experience

Get an exclusive look at the Optimizely product roadmap. Discover how we're building the world's first operating system for marketers, integrating embedded AI agents directly into your day-to-day workflows to simplify content creation, search, and predictive experimentation.

Michiel Dorjee
Michiel DorjeeOptimizely
Amit Shimshi
Amit ShimshiOptimizely

12:35 pm - 1:00 pm AEST

Breakout Round 2

Attendees choose from two rounds of concurrent breakout sessions, each exploring a distinct theme at the intersection of AI and digital experience.

Breakout Session 3

Experience Optimisation — From Signals to Smarter Decisions

Every click, scroll, and hesitation tells a story. Learn how to move from vanity metrics to actionable intelligence — identifying friction in real time and prioritising the fixes that drive real commercial impact. Our partner shows how human instinct gets sharper, not redundant, when backed by data.

Breakout Session 4

Data-Driven Personalisation at Scale — Right Message, Right Moment, Every Time

Personalisation at scale isn't about more messages — it's about more relevant ones. Our partner explores how leading brands are using real-time data and AI-driven decisioning to trigger the right content, in the right channel, at the right moment — while keeping customer trust intact.

12:00 pm - 12:30 pm AEST

Breakout Round 1

Attendees choose from two rounds of concurrent breakout sessions, each exploring a distinct theme at the intersection of AI and digital experience.

Breakout Session 1

Agent Orchestration — Designing the AI-Powered Workflow

AI agents are no longer experimental — they're operational. Explore how to design and govern multi-agent workflows where AI handles the complexity and humans retain strategic control. Our partner shares practical frameworks for agent orchestration, governance, and measuring impact at scale.

Breakout Session 2

Experience Creation — Building at the Speed of AI

Faster doesn't always mean better. Learn how leading teams are using AI to accelerate content creation and campaign assembly without compromising brand quality or editorial standards. Our partner walks through AI-assisted workflows and headless CMS architecture built for scale.

Deloitte
Deloitte
Credera
Credera
Niteco
Niteco
Bilue
Bilue
Gamma
Gamma
Contentsquare
Contentsquare
Braze
Braze
Drumline Digital
Drumline Digital

2:30 pm - 3:05 pm AEST

Guest Keynote: Overcoming Barriers & Unlocking Human Potential

In this highly inspiring keynote, Dylan Alcott shares his perspective on pushing boundaries, breaking down societal barriers, and what it truly means to foster inclusivity. A powerful session on resilience, team spirit, and redefining what's possible.

Dylan Alcott
Dylan Alcott