Bridge the first-party data gap by enriching the Optimizely platform with Epsilon’s world-class consumer insights. Deliver hyper-personalized 1:1 experiences for the 98% of your traffic that currently remains unknown.
Identity-Driven Personalization
The Power of Real-Time Recognition
By integrating Epsilon’s rich, identity-based consumer data with Optimizely’s experimentation and personalization platform, brands gain greater visibility into who their customers and anonymous visitors really are not just what they do on their channels.Epsilon's durable, privacy-compliant insights drive true one-to-one customer experiences. Epsilon's real-time data, applied to Optimizely's experimentation workflows or loaded into a CDP with these workflows, transforms personalization into a competitive advantage, driving measurable growth.
The Result: A seamless transition from an anonymous browser to a known, loyal customer, driving higher conversion rates and a significant lift in marketing ROI.
Epsilon Integrations with Optimizely
We have a number of integrations with Epsilon focused on the following industries:
- Retail
- Financial Services and Insurance (FSI)
- Travel and Tourism
- Consumer Technology
Retail
Boost Retail Personalization with Epsilon’s Consumer Insights
Retailers often struggle with limited first-party data, especially for anonymous visitors and early-stage shoppers. By integrating Epsilon’s robust consumer data with Optimizely, retailers can enrich customer profiles with demographics, purchase intent, lifestyle attributes, and category affinities.
Key Benefits
Personalized Shopping Journeys
Deliver tailored product recommendations and content for both known and anonymous visitors.
Purchase Intent Signals
Tap into real-time intent data to target shoppers actively researching specific categories.
Customer Loyalty Growth
Understand consumer lifestyle and preferences to design more relevant loyalty campaigns.
Faster Time-to-Value
Deploy ready-to-use segments that accelerate campaign effectiveness and testing outcomes.
Financial Services & Insurance (FSI)
Drive Smarter Financial Engagement with Epsilon Data in Optimizely
Financial institutions and insurers need more than behavioral signals to engage customers effectively. Epsilon’s consumer data provides deeper context on life-stage, financial wellness, and lifestyle preferences, which can be layered into Optimizely personalization and testing.
Key Benefits
Deeper Customer Understanding
Experimentation isn't just our product. It's how we work. We test ideas, ship quickly, and treat every setback as useful data.
Risk-Aware Personalization
From Stockholm to Sydney and Singapore to New York — you'll work with brilliant people across time zones without losing the human connection.
Increased Conversion
We're building Optimizely One — the world's first AI-powered marketing operating system. Your work ships directly to 10,000+ businesses.
Trust & Compliance Ready
Epsilon’s data is privacy-compliant and identity-resilient, ensuring confidence in regulated industries.
Travel & Tourism
Fuel Travel Experiences with Epsilon’s Enriched Consumer Data
Travel brands must connect with customers based on intent, preferences, and lifestyle motivations. Epsilon’s data enriches Optimizely with powerful insights that reveal who is actively planning trips, what destinations they’re considering, and what experiences they value most.
Key Benefits
Intent-Driven Targeting
Identify and engage customers showing signals of trip planning or vacation research.
Personalized Offers
Deliver relevant promotions for destinations, airlines, or hotels based on lifestyle and interest attributes.
Optimize Loyalty Journeys
Leverage consumer profiles to encourage repeat bookings and loyalty membership growth.
Maximize Conversions
Enhance testing and personalization programs with signals beyond first-party data.
Consumer Technology
Accelerate Consumer Tech Growth with Epsilon-Powered Personalization
Consumer tech companies face long consideration cycles and highly competitive markets. Epsilon’s data enhances Optimizely personalization by revealing audience segments with purchase intent, product preferences, and adoption likelihood.
Key Benefits
Faster Adoption
Identify early adopters and deliver experiences that accelerate trial and conversion.
Competitive Advantage
Reach audiences actively considering competitor products with relevant content and offers.
Enhanced Segmentation
Use lifestyle, demographic, and interest data to tailor messaging for different buyer personas.
Sustained Engagement
Improve retention and upsell programs with deeper insights into consumer behaviors.
Built-in connections across the Epsilon ecosystem
Treat Every Visitor Like a VIP
Stop treating your most valuable prospects like strangers. By combining Epsilon’s identity resolution with Optimizely’s experimentation workflows, you create a high-definition view of every guest the moment they land on your site. Whether they are a first-time visitor or a returning customer, every interaction becomes an opportunity for a perfectly timed, 1:1 engagement.
Explore how Epsilon and Optimizely work together to fuel your personalization strategy
TotalSource Plus: Consumer Insights One-Sheet
A deep dive into the 2,000+ data points available for enrichment.
Partnership Overview: Enhancing Personalization
A comprehensive guide to the strategic benefits of the Optimizely and Epsilon alliance.
Epsilon RTR for Partners
Technical insights into the Real-Time Recognition API and identity resolution.