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Connect Platform

Connect your apps and more to Optimizely

Access the integration platform offering greater flexibility in building the perfect marketing stack with one-click solutions

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Build with confidence

Modern and user-friendly integration platform that streamlines data flow and maximizes efficiency across all channels

Simplify integrations

Effortlessly connect your favorite apps and streamline your marketing strategy with one-click integrations

Grow with composability

Discover modular solutions, try them out, keep adapting and customize for optimal performance and growth

Optimizely Connect Platform unlocks the promise of universal actionable data in Data Platform. It is easy to learn and provides many opportunities for linking systems and enriching data. I'm looking forward to being able to create integrations that run natively in ODP rather than have to create a standalone solution to host a connector. My team is eager to get started using it!

Doug Yoder
Verndale

Integrations

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App development simplified

Focus on the data and use case; let us handle the rest. Full lifecycle management for your app is available in a serverless environment to simplify the development and deployment process. 

Enrich Data Platform

Connect Apps enrich customer profiles found in Data Platform. The more data you bring in—the faster insights come to you. With a comprehensive view of the customer across connected touchpoints, optimize the customer journey, identify areas of friction, and provide a seamless experience.

Automate more workflows

Connect Apps bring data in and activate your data. Sync segments, manage campaigns and monitor complex processes across your business systems to reduce overhead and streamline your marketing operations.

Developer-friendly tools

Accelerate your development process using pre-built code samples and templates, helping you concentrate on the unique aspects of your integration while saving time and effort.

  • Leverage well-documented APIs and SDKs
  • Build, deploy, and maintain custom integrations swiftly
  • Tap into an open ecosystem and drive your business forward.
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App Directory

A dynamic marketplace designed for developers and marketers to create, share, and discover innovative apps.

  • Low-code/no-code workbench
  • Options for public listing or private bespoke use cases
  • Easy searching, evaluation of capabilities, and continuous experimentation with new solutions
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Join 1100+ developers​

Our developer community is a thriving, collaborative network of professionals passionate about building and improving integrations, apps, and solutions.

  • Certification and recognition
  • Slack group and community forum
  • Networking and events
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The experts agree. Optimizely named a Leader in the 2023 Gartner Magic Quadrant for Content Marketing Platforms

For the sixth year in a row*, Optimizely was positioned as a Leader, placed furthest in Completeness of Vision and highest in Ability to Execute. 

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Ready to build for the Optimizely ecosystem?

Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce. Build your integration or app today!

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